Opportunity Cost and the Fight for Your Attention

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Opportunity cost is the hidden factor behind productivity, time management, and success in the AI era. In this episode, Adam Torres breaks down how attention has become the real scarcity in business and life.

From early email to social media to AI tools, more and more systems are competing for your attention every single day. The question isn’t whether AI makes you more efficient. The real question is what you’re giving up in the process.

Adam shares:

• A simple explanation of opportunity cost
• How media changed his ability to say no
• Why volume has increased across email, social media, and AI
• And why he intentionally slows down to sign and personally ship copies of 1 Billion Podcasts: The Future of All Media ( https://1billionpodcasts.com/ )

In a world where AI can generate unlimited content and scale endlessly, Adam argues that attention, not productivity, is the real battleground.

If the mission is long-term relationships, then sometimes the smartest move isn’t moving faster, it’s choosing where to slow down.

Listen in and consider:
Where are you unintentionally giving away your attention?
And where should you be going deeper instead?

00:00 Understanding Opportunity Cost

01:20 The Importance of Saying No

01:46 The Evolution of Attention Demands

03:45 The Impact of AI on Our Time

05:02 Intentional Time Allocation

06:12 The Value of Personal Connection

07:15 Final Thoughts on Attention and Connection