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What if the future of SEO is being rewritten right before your eyes? Join us as we explore this fascinating landscape as we recap Brighton SEO in San Diego. Together with my insightful guests, Venkata and Zak, we unpack the engaging discussions around AI integration in SEO, brand consistency, and Microsoft and Google's latest innovations. The event was not just about absorbing expert knowledge but also experiencing the synergy between SEO and paid search, thanks to the concurrent HeroConf. This crossover provided the opportunity for additional insights, especially in the realms of reporting and data analysis.

Networking is more than exchanging business cards; it's about building impactful relationships. We delve into the immense value of engaging with speakers and vendors, leading to potential collaborations and deep dives into trends like topical authority. Reflecting on the event's accessibility and supportive environment for newcomers, we highlight the opportunities it offers for both seasoned professionals and first-time speakers. Our gratitude extends to Venkata and Zak for their contribution, as we look forward to future conferences and additional episodes discussing more in depth discussions on topics that stood out.


Guest Bios:

Venkata Pagadala:
Venkata Pagadala is a seasoned SEO and Growth Strategist, driving businesses from startups to enterprises generating over $1 billion annually to online success. With data-driven strategies, he has led campaigns achieving 40+ million monthly organic visits and worked with industry leaders like Apartments.com and Recovery.org.

Specializing in AI-driven content creation, site migrations, and technical SEO, Venkata excels at simplifying complex challenges to deliver measurable results. Featured on platforms like Spotify and SEOFOMO, he’s dedicated to building impactful online presences, sustainable growth, and revenue optimization in the digital landscape

https://www.venkatapagadala.com/

https://www.linkedin.com/in/venkata-pagadala/

Zak Perez:
With over thirteen years of expertise, Zak Perez is dedicated to optimizing LoopNet.com, the largest online marketplace for commercial real estate, with over 20 million indexed URLs.

His background spans SEO, front-end development, UX/UI design, conversion rate optimization, accessibility and AI. He brings a holistic and data-driven approach, aimed at maximizing online visibility, improving user experience, and driving results.

https://www.linkedin.com/in/zakperez/

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Ever wondered if AI chat interfaces could revolutionize your search experience? Imagine having a virtual assistant that not only answers your queries but understands the context and nuances behind them. In this episode, Philip Mastroianni takes you on a journey through the world of AI-powered chatbots like ChatGPT, shedding light on their growing popularity and transformative impact on traditional search engines like Google. We’ll discuss Perplexity AI, a unique search engine that combines conversational abilities with real-time data retrieval, offering a more personalized and interactive approach to finding information. Philip compares Perplexity's strengths and limitations against traditional search engines, providing a comprehensive look at how these advanced tools are changing the landscape of online searches.

Looking to the future, Philip explores the emerging trend of RAG custom chats and their potential to provide even more personalized and nuanced search experiences. While these specialized chats require substantial upfront effort to curate their knowledge base, the payoff can be significant for users within specific knowledge domains. The episode also tackles the critical issues of trust and credibility in AI-generated content, highlighting the necessary balance between innovative AI tools and traditional search engines. This conversation delves into how AI technology might revolutionize SEO and information retrieval while emphasizing the continued importance of a diverse ecosystem of search tools tailored to different user needs and preferences. Don’t miss this insightful discussion on the future of search technology!

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I discuss my experience testing different AI systems prompting including Google Bard, OpenAI GPT-4 / GPT 3.5, Anthropic Claude 2, Llama 2, and Jasper to generate location-specific content. Most of this is based on the last 18 months of building out prompts, and now testing on models released over the last 4-6 weeks.

Google Bard

• Released major update on July 13, 2023
• Prompt strategy: Long paragraphs, numbered tasks, multiple iterations
• Couldn't produce high quality content without heavy editing
• Issues following instructions, needing reminders

OpenAI GPT-4

• Works well with conversational, transcribed prompt
• Able to follow directions and produce high quality content
• No need for shot prompting

OpenAI GPT-3.5

• Uses revised GPT-4 prompt plus follow up to enforce formatting
• Gets content production-ready after second prompt
• Quality close to GPT-4 with additional data/content provided

Anthropic Claude 2

• No API access, using text interface
• Required revising prompt structure significantly
• XML tagging of data types improves context
• Built-in prompt diagnosis/suggestions helpful
• Single prompt can produce high quality output

Meta Llama 2

• Free to use commercially if you have the hardware
• Expected behavior similar to GPT-3.5
• GPT-4 prompt worked well
• Quality closer to GPT-3.5 but better privacy
• Could refine with prompt chaining
• Issues following instructions precisely

Jasper API

• Access useful for building AI tools
• Long prompt length capability
• Appears to use GPT-4 or variant
• Zero shot performs as well as GPT-4
• Able to produce high quality content easily

Conclusion

• GPT-4 and Jasper produce quality results most easily
• Pleasantly surprised by Claude 2 quality and formatting of prompt
• Llama 2 needs refinement to reach GPT-4 level
• Curious about prompt strategies working across models

Full show notes: https://opinionatedseo.com/2023/07/ai-prompting/