Operations: Troubleshooting for Business Growth | Emma Cowling & Brandon Gano

There’s fluff content, then there is practical business troubleshooting.

This episode is all about the latter.

The Art of Positioning, host Beatrice Gutknecht, and this week’s operations-focused guests, Brandon Gano, COO at Human Ops Technologies, and Emma Cowling, a seasoned business coach with one goal:

Challenging the commonly seen ‘fluff’ that is brand values and going into the day-to-day operations to troubleshoot where implementation has gone wrong, and how it can be done right.

And boy, do they cover a lot of ground:

• How to integrate brand values into daily business operations for consistent customer experience without overloading the team.
• Redefining and maintaining business values, especially when growth stagnates.
• How to optimize customer feedback
• Aligning team efforts with business missions, especially during mergers and acquisitions.

It’s an episode packed with practical advice for businesses looking to troubleshoot their operations for business growth.

03:01 Operationalizing Brand Values

06:29 Defining and Implementing Core Values

14:21 Leadership and Communication Pitfalls

21:17 Hiring the Right Fit

28:34 Understanding Customer Feedback and KPIs

29:20 Lean Principles in Business

35:50 Handling Difficult Customers and Budget Cuts

42:11 The Cost of Layoffs and Employee Performance

48:47 Ensuring Brand Values During Mergers and Acquisitions

52:54 Challenging Social Norms in Business

5 episodes to binge on:

1. ⁠The no bullshit strategy⁠⁠ with Alex Smith
2. ⁠Brand strategy in action⁠⁠ with Cam Varner
3. ⁠Future-proofing your brand⁠⁠ with Adriana Tica
4. ⁠Grow your business with mission and vision⁠⁠ with Michael Clift
5. ⁠What’s your position?⁠ with Elijah Drown

Reach out to guest speakers:

Emma Cowling: LinkedIn | Website | Email

Brandon Gano: LinkedIn

Follow Beatrice Gutknecht:

⁠⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Website⁠⁠

Produced by ⁠⁠Your Podcast Sidekick