Hey guys, welcome back to another episode of Operation Agency Freedom! Today we're diving into an amazing chat with Erin Rohner, the powerhouse behind customer experience here at DUDE!

Ever wondered how to really listen to your customers and make your service fantastic? Erin’s got you covered. She'll share the key to staying ahead of the game by understanding your client's needs and making the right changes.

I'll be giving you some cool ideas too, like using those not-so-great Yelp and Google reviews of competitors to position your business better 😉

We get to hear Erin’s leadership lessons from her journey in the trenches, including why it’s crucial to trust your team and let go a bit, and how to manage employees as your business grows. Her insights on building confidence by pushing yourself are pure gold.

Plus, we also get real about the tough decisions in leadership, like letting go of your first hire and setting realistic expectations for your team. It is all about balancing facts over feelings in leadership.

We'll also be diving a bit into Erin’s background—did you know she’s juggling an MBA program?
Erin’s story of handling customer support during the crazy times definitely showcases her dedication. She even trains other agencies now on nailing customer experience!

Grab your headphones and get ready for a fun, insightful ride with Erin and I. Don’t forget to subscribe and connect with us on social media. You won’t want to miss this one, friends!

Discussion Points

00:00 Intro.
03:17 Longest standing team member during newspaper days.
08:46 Recognized need for leadership team, hired quickly.
12:33 Empathize with clients to improve their experience.
14:28 Emphasize customer perspective; trust but expect remorse.
18:38 Grateful for growth, learning, and letting go.
19:26 Leadership growth, challenging lessons, empathy, and confidence.
25:08 Leading means providing guidance and setting expectations.
27:56 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Diving into the world of diversity isn't just 'nice'—it's a must-have in today’s business landscape, and guess what? It can seriously boost your growth too!

In this episode, Joe and I unpack why having a diverse team isn't just about filling quotas. We're digging deep into how embracing diverse cultures and backgrounds can open up fresh opportunities and drive financial success for businesses. You'll hear about the challenges and triumphs in industries like the movie biz where diversity is often given a back seat.

Don't miss on this episode's insights on the systemic issues and our personal experiences that reveal a bigger picture of how diversity impacts business and entrepreneurship.

So, if you’re ready to explore how being truly inclusive can revolutionize your business approach and why it’s essential to adapt to our rapidly changing demographic landscape, this discussion is tailor-made for you!

Let’s get the lowdown on making your business more diverse and thriving. Tune in now, share your thoughts, and don't forget to hit that subscribe button for more insightful talks here on Operation Agency Freedom!

Discussion Points

00:00 Intro.
09:04 Embracing humanity and imperfection while embracing control.
13:32 Personal experiences.
20:42 US demographics shift impacts business marketing strategies.
26:30 Speaker lineup lacks diversity, needs more representation.
34:26 Minority entrepreneur's concerns about identity and business.
47:25 Profitability favored over diversity in film industry.
50:01 Diversity in workforce leads to better profits.
55:05 Leaders must pave the way for change.
01:00:40 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency dudeagency.io

Ever felt stuck figuring out how to keep clients happy without spinning your wheels? We've all been there, and guess what? Brittany Filori from 51Blocks breaks it all down in today’s episode.

She talks about how listening closely to client feedback can majorly upgrade your agency's game. We also dive into the challenges of dealing with agency owners who sometimes miss the mark on sales focus or processes.

If you've been scratching your head about client retention or need a fresher, crisper approach to running your digital marketing gig, this chat is might be what you need. Plus, we'll be giving you practical bits on building a kickass team atmosphere and the art of balancing life with hustle.

Ready to improve your agency’s charm and keep those clients thrilled? Then grab your notes (or your coffee), and let's dive in! And yeah, don’t forget to hit subscribe and throw us some social media love if you dig what you hear!

Discussion Points

00:00 Intro.

04:07 Retail experience led to offering productized solution.

12:17 Amplify value, build trust.

18:37 Brittany's transition to digital marketing.

22:11 College pushes personal growth.

27:31 Prioritize creating a healthy work culture.

30:12 Males seeking validation through business and social media.

33:15 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Running a business isn't just about the glitz and glamour you see on the surface; it's the nitty-gritty, behind-the-scenes action that makes the real magic happen. That's what we're diving into today on Operation Agency Freedom with my buddy Omari Broussard.

Just like a sports team needs solid coaching and star players with the right stats, your business leadership team gotta have that same level of synergy and understanding of roles. Looking at you, Jerry Jones and your Dallas Cowboys! Trust me, Omari breaks it down like a pro, using his military smarts to show just how strategic you need to be.

We're tackling the tough questions: Are you fostering trust and clear communication in your team? How's their performance really measuring up? It ain't just about sales — there's so much more to the game.

Don't worry; we're not just talking high-level theory here. We're all about that practical advice, with real-life examples straight from the field. Plus, Omari's got the creds — his time in camo and creating marketing strategies is nothing to scoff at!

You're gonna walk away from this episode with a clear game plan on trusting your team, defining those expectations like a boss, and why rolling up your sleeves for the less glamorous side of business can seriously pay off.

So, if you're pumped to get the crowd cheering for your agency, tune in and let's kick off this playbook together. It's all happening right here, on Operation Agency Freedom. Don't forget to smash that subscribe button, share the love, and hit us up on social for more plays you can't afford to miss!

Discussion Points

00:00 Intro.
07:01 Navy veteran turned agency owner.
12:15 Agency team development is chaotic but effective.
13:36 Analyzing sports contracts for winning formula.
18:57 Cowboys leadership team communication issues and structure.
22:06 Understanding team strengths and weaknesses is crucial.
23:00 CQB training: focused teamwork, trust, and leadership.
28:24 Fundamentals are not sexy, but essential.
30:06 Impressed by CX team's exceptional automation work.
33:32 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Ever wondered how some college kids manage to sell a boatload of kitchen knives? Well, strap in because we're slicing through the remainder of the Cutco sales and training manual in today's episode.

I've already carved up the first part in our previous episode, and now I'm diving knife-first into the juicy bits of their sales script, pricing strategy, and even how they handle those pesky objections. And let me tell ya, it's a script so sharp, it cuts through market clutter like a hot knife through butter.

We're also touching on the genius of their referral system that had these college students racking up appointments like chefs do kitchen gadgets. I mean, we've all got to tip our hats to the sheer simplicity and effectiveness of this thing!

So if you're in the game of selling—anything, really—and you want to sprinkle some of that Cutco magic into your pitches, set your ears to listen mode and get ready to be schooled.

This episode is for anyone who's ready to up their sales game and carve out a piece of that sweet, sweet pie of success. 🎧✨🔪

Discussion Points

00:00 Intro

03:29 First call special.

08:23 Offer accessories.

10:55 Three piece special.

14:05 Marketing agencies must strategically offer services to clients.

19:21 Schedule, practice, improve, focus on qualified prospects.

19:55 Offer prospects first use.

24:36 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Ever wondered how a simple knife demo could skewer the competition? I'm breaking down the razor-sharp sales strategy that this massive corporation has perfected. From paring knives to carving forks, we're cutting right through to why these tools—and the sales tactics—are top-tier.

And hey, if you're in the business: I'm sharing how a solid sales process, can skyrocket your agency's close rate. It's all about the script! So, buckle up for some insider sales tips that even "knucklehead" college kids could bank on (no offense to the rookies out there).

Ready to up your sales game and slice through the market like a hot knife through butter? This episode's got your name on it!

Remember, it's not just about the tools you sell; it's how you sell 'em. Tune in now! 🎧

Discussion Points

00:00 Intro.

05:13 Standardize sales processes.

07:02 Simple script leads to successful knife sales.

11:25 Verbal commitment to buy marketing solution.

22:29 Lifetime guarantee.

29:11 Reviewing more sheets.

37:09 Outro.

Resources

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

Hey Dude! This week's episode of Operation Agency Freedom is all about an unlikely source of inspiration for creating amazing Standard Operating Procedures (SOPs).

I will be sharing my experiences working at a fast food restaurant as a teenager and reveal the invaluable lessons I learned about processes and systems from my time at Chuck E. Cheese, and how the restaurant's stringent SOPs contributed to its success, and how these practices can be applied to marketing agencies like yours!

If you were alive in the 90's, you'll probably remember how places like this were THE place to be! You could say that the meticulous process of making pizzas taught me the significance of strong leadership and accountability in upholding SOPs.

Join me as I uncover the hidden secrets of fast food SOPs and how they can be leveraged to elevate your agency's operations.

Tune in now to gain a fresh perspective on creating and implementing effective SOPs within your agency.

Remember to subscribe to Operation Agency Freedom to stay updated with our latest episodes!

Discussion Points:

00:00 Intro.

09:24 Mastered job quickly.

12:35 Understanding the SOPs and kitchen processes.

15:23 Effective management crucial for efficient operations and accountability.

17:48 Crazy interview process leads to Chuck E. Cheese.

22:14 Outro.

Resources:

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn

In episode 151, I sat down with the dynamic Mike Arce, founder of Loud Rumor and a trailblazer transforming how gym owners manage and grow their businesses. Today, he's here to share his innovative approach to revamping profit and loss statements, diving deep into numbers like customer acquisition costs and lifetime value to bring real financial literacy to the fitness industry.

Mike made the leap from ad agency to business consultancy, broadening his team's skill set with wealth managers, data analysts, and franchise savvy experts, to empower gym owners beyond the traditional marketing model.

As global events threw the world into chaos, Mike's pivot not only helped gyms navigate the storm but thrive amidst it, emphasizing the importance of resilience and adaptability. He also hits on the importance of community through his exclusive events for seven-figure businesses.

And you won't want to miss our debate on the emergence of AI in marketing – will agencies survive? Mike's insights and predictions could redefine your outlook on how to harness these tools for success.

From shared business templates to secrets of successful business ownership, Mike Arce’s dedication to his mission shines through as he offers a wealth of knowledge to help those in the fitness industry make a profound impact.

Now, brace yourselves for a deep dive into marketing, resilience, growth, and the future of the agency model, on this episode of Operation Agency Freedom.

Discussion Points:

00:00 Intro.

03:11 Transition from ad agency to fitness niche.

10:43 Maximize customer lifetime value, minimize acquisition costs.

14:04 Entrepreneurship isn't easy, but worth it.

18:41 Commit, work hard, expect significant growth.

28:01 Increasing demand for marketing creates opportunity for agencies.

32:28 Key qualities for success: discipline and financial skills.

35:25 Surrounding oneself with positive influences is crucial.

40:06 Retention tool to increase customer worth.

43:23 Outro

Resources:

• Connect with DUDE on the following social channels

• Facebook / dudeagency

• Instagram / dudeagency.io

• Visit our YouTube channel / @dudeagency2093

• Check out our website and see how we can help you run a profitable agency https://bit.ly/3RPh4Zn