Opening the sketchbook: A conversation with William Mapan

01:22 - A complex practice

05:30 - Reflecting on Sketchbook A

09:50 - Parenthood on creativity

12:15 - Slowing down and escaping a framework

16:00 - Building bridges and the importance of physical work

19:48 - The evolution of Sketchbook B and Etudes

26:05 - Immersed in the process

27:33 - The completion of the sketchbook

31:20 - Mark making, self-exploration and identity

34:35 - Dealing with the noise

37:35 - The current focus on AI

39:49 - Does the medium matter

43:15 - Burnout and maintaining a work-life balance

47:30 - Installing Sketchbook B and highlighting the algorithm

53:45 - Authenticity and freedom of expression

56:38 - Thinking on sales mechanics and allowlists

59:19 - Intensity, stress and prerelease thoughts