We're back after a short Christmas break to continue the 'Behind the Business' series on Online Marketing Basics for Busy Website Owners.

In this episode, you'll hear from Nikki Jones from online book subscription business 'The Bookish Mindset' to talk all about what led this project management professional to launch an online subscription business during the recent pandemic.

We also delve into the day-to-day challenges of running a subscription business and I get the lowdown on what drives someone to want to start a business about their passion.

I also geeked out heavily with Nikki about books too which I hope you enjoy listening to as much as I did! if you're not a reader then maybe you feel like giving it a go after tuning in. I dare you!

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Follow Nikki on Instagram here: instagram.com/thebookishmindset

Check out the Bookish Mindset website here: www.thebookishmindset.com

Plus check out her book recommendations:

Love in Colour and Hood Feminism

Back in 2020 Caroline Churchman worked at a care home and had dreams of taking her fitness business full-time.

By the end of the year, she had done exactly that and I was privileged to see this transition in her life as she had used the Supercharge Your Website Membership to build her website and launch online.

A year later I asked caroline to come onto the podcast and share with us how she did it and the challenges and rewards she has experienced since.

You'll hear the common story from this series about following your passion, how it's never too late no matter where you think you are in your life and the lessons she has learned about running a service-based business.

Find Caroline online here: https://www.healthandfitnesshive.co.uk

If we've learned anything from the past two years, it's that it's possible to move a business that required you to help people in-person fully online.

We have had the tools for a few years but the intent had never been there...until there was no other choice.

This is where this week's guest Emma Last, from Progressive Minds found herself at the start of 2020 as her coaching and training business was grounded as we all locked down.

In this episode of Online Marketing Basics for Busy Website Owners she shared how she moved the business online to begin The Human Reboot Movement and the challenges she overcame to do that.

We also chat about Emma's background in corporate training and what led to her becoming self employed in the first place.

You'll hear all about Emma's passion for helping women leaders find peace after burnout and what moving online with her coaching and courses has meant to her and the women that she helps.

If you have an in-person business and still can't figure out how to make it work online, you'll enjoy hearing about Emma's journey.

Find Emma online here: 

Welcome to Progressive Minds - Helping you find the balance between health, wellbeing and performance - Progressive Minds