Online Business is Changing: How I'm Adapting My Content Strategy to Keep Up

nline business is changing. With the prevalent decrease in the social media engagement, here's three very specific and practical things I'm doing to adapt to the new environment.

1. Social Media — invest in your performing content to get more engagement
2. Email Marketing — start nurturing your email list
3. Role of Podcasting, YouTube and Substack — for the handy top of funnel OR middle of funnel platform

In this episode, I’m breaking down how I’ve traditionally captured it (hello Instagram, podcasting, and email marketing 👋), how much time I’ve been pouring into each platform, and the results I discovered when I did a little audit. Spoiler alert: it wasn’t what I expected.

Episode Shownotes:

00:00 Changes in the online business industry
01:22 Traditional attention channels
03:10 Evaluating channel effectiveness
06:39 Shifts in social engagement
18:43 Revamping email strategies
26:24 The Role of podcasting
34:26 Conclusion and next steps

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Recommended next episode:

→ Ep 271: Are Funnels Dead? No, But Things Are MESSY Right Now (Here’s What to Do About It)

→ Ep 272: Pay Me Attention: How to Grow, Fast.

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