In 2026, AI content is everywhere and trust is dropping fast — which is exactly why livestreaming is becoming the most underpriced move for independent artists.

In this episode, we sit down with Courtney Knecht (GaryVee’s official livestream producer) to break down the Indie Artist Livestreaming Blueprint: how to get started, which platforms to use, retention tactics that keep viewers locked in, and how to turn livestreaming into income + content + real fans.

If you’re an indie artist who wants deeper fans, more reach, and more revenue — this one’s a must-watch.

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0:00 Intro
1:58 Meet Courtney + Cam Newton setup story
4:02 Authenticity vs AI + the future of live
6:47 Biggest streamers today + why it’s still early
10:16 What top 1% streamers do (show up as yourself)
12:24 Consistency mindset: 10% beats 0%
14:13 Planned vs freestyle + embracing “real” moments
19:03 Retention hacks: names, chat, reset the room
22:19 Sponsor: DistroKid
23:09 Live shopping + TikTok affiliate basics
29:42 The most slept-on platform for indie artists
32:16 Start with your phone (Streamlabs + starter upgrades)
35:17 What artists miss without live (real fan connection)
38:11 Cadence: weekly lives + special events
40:01 Top live formats for musicians
44:14 Monetization masterclass: gifts, subs, gamification
49:19 Leveraging the streamer ecosystem (gifted subs billboard)
51:07 Bieber example + underpriced attention tactics
54:17 Clipping pages + manufacturing distribution
56:07 How to get booked on streams + streamers as press stops
1:01:22 GaryVee lessons + forgiveness mindset
1:09:48 Rapid Fire Rampage ft. Courtney Knecht

If you’re 30+ and you’ve ever felt “too old” to make it in music... this episode is for you. The truth is the old industry did favor younger artists. But the new music economy changed the rules, and being older actually comes with HUGE advantages.

We break down the real reasons older indie artists can win right now — from distribution and story to economics, relationships, and the operations “secret weapon” that ties it all together.

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Sean Garrett aka “The Pen” is one of the most legendary hitmakers of the modern era. He’s credited with 18 Billboard Hot 100 #1 singles in just 7 years, and Billboard recently ranked him #23 on its Greatest Songwriters of the 21st Century list.

In this episode, Sean breaks down the art of hitmaking (and why it’s not the same thing as songwriting). We discuss what all hit records have in common, why interacting with humans is the secret sauce for relatability, and the real mindset shift most independent artists need to make if they want their music to cut through.

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0:00 Intro
3:20 What hit records have in common: relatability + humans
5:45 Can you “manufacture” hits? Feeling, not formulas
7:23 Melody is still king (AI + perspective talk)
11:23 Hitmaking = “consideration” (how hitmakers think)
12:30 “You’re trying to leave with a hit” + the truth about wanting hits
15:37 Hitmaking is a competitive market (rings mindset)
19:34 Session playbook + why teams/specialists matter
23:38 Respect creatives + pay the writers
33:08 Studio rules + producer mindset
35:48 What turns a great song into a hit song
45:25 Going outside = competition + music business vs streaming business
53:32 Rapid Fire Rampage with Sean Garrett

Yes we did an entire episode on comment sections because the value from them can be MASSIVE. We break down 7 ways to turn comments into a GOLDMINE by using them as signals (what’s working), distribution (getting discovered), and conversion (turning strangers into real fans).

We cover how to judge comment quality, spot the best part of your song, mine comments for endless content ideas, get discovered by commenting on the right pages, and use pinned/starter comments to control the narrative (all for exactly $0 out of your budget).

Don't forget to drop a COMMENT 😏 on this video if you found value.

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00:00 Comment sections are a goldmine
00:31 The 3 goals: Signals / Distribution / Conversion
01:35 #1 Performance dashboard (comment quality)
06:06 #2 Mine comments for content ideas
09:42 #3 Find the “moment” in your song
16:25 #4 Comment on other pages for discovery
23:05 #5 Exchange value for comments (ManyChat/manual)
26:41 #6 Control the narrative (starter + pinned comments)
31:45 #7 Turn commenters into community + collaborators
36:57 Recap

Patrick Stafford is a videographer, content strategist, and worldbuilder who works hands-on with artists to shoot high-quality promo content in record time. His videos are tailored to the artist’s world, look high quality without breaking the bank, and consistently pull millions of views.

In this episode, he breaks down his simple, repeatable, low-budget system for making a lot of content fast (like 50 reels in ~2 hours, seriously). We talk how much content to post per release, what metrics matter most, how to test different parts of your song to find the clip that converts, how alt accounts can help you reach brand new audiences, and much more.

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0:00 Intro ft. Patrick Stafford
2:18 Artists With 2 Videos Per Release (Do They Even GAF?)
4:15 How Much Content to Post Per Release (Your New Benchmark)
5:35 Shooting 50 Reels in 2 Hours (Start-to-Finish System)
6:14 Find Your Song’s Theme + Build the Content World
7:00 Trends vs Originality (Copy First, Then Get Original)
9:57 Case Study: Performance Reels That Hit 1M Views
14:46 Test Every Part of the Song (Find What Converts)
21:20 Alt Accounts + “Interest Media” (Reach New Audiences)
28:52 Is Posting 50 Reels “Spam”? (12–15 Touches + Audience Fatigue)
34:42 Back to the System (Location + Minimal Prep = Speed)
42:30 Bare Minimum Gear (Tripod, iPhone, Light, Lav Mic)
43:51 Top Formats Right Now (B-roll, Performance, Transitions, Storytelling)
47:20 Discovery vs Superfans (Simple Funnel Mindset)
51:06 Why Artists Struggle With Content (Stigma + Overthinking)
56:04 How to Roll Out Your Content Like a Song (Russ Storytelling Blueprint)
1:03:33 Community Building That Actually Works (Rituals, Discord, Fans)
1:16:18 Rapid Fire Rampage (Short Answer + This or That + Word Association)

Using everything we learned from interviewing 250+ artists and industry pros, we graded 12 of the most common music marketing strategies.

The goal of this episode is to help indie artists who feel like they are drowning in "marketing advice" make decisions on where to spend their time, money and energy in 2026.

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0:00 Intro
1:18 #12 Playlisting campaigns
4:11 #11 Signing with a label
8:01 #10 PR / press runs
11:59 #9 Radio + DJs (FM / clubs / regional)
15:17 #8 Spotify in-app promo tools (Marquee / Showcase / Discovery Mode)
18:55 #7 Influencer marketing / creator seeding (UGC)
24:31 #6 Paid ads (Meta / TikTok / YouTube)
30:09 #5 Clip flooding / account network strategy
35:03 #4 Audience swapping (collabs / features / remixes)
41:10 #3 Relationship marketing (DMs + IRL)
45:05 #2 Organic short-form content
48:02 #1 Search-driven long-form (YouTube / podcasting)

For indie artists struggling with how often to release music, how to promote songs on social media, and how to stop getting stuck in perfection paralysis… this episode is for you.

Pertinence breaks down the Hyper-Drop Strategy—a repeatable system for releasing music and posting short-form content consistently so you can build real momentum as an independent musician.

You’ll learn:
🔂 A realistic release schedule (why bi-weekly drops can be the sweet spot)
🔂 How to plan a rollout strategy that feels cohesive (not random singles)
🔂 How to build a short-form content system that’s sustainable
🔂 How to use Spotify for Artists data to spot songs still growing
🔂 Why you should post your old music
🔂 Mindset shifts to help you be more consistent

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0:00 Intro
2:47 Meet Pertinence: 2026 goals
4:45 2026 Release Rollout Strategy
5:29 How to Stay Consistent & Why It Matters
7:40 How Often Should an Indie Artist Release Music
9:07 EP vs Album on Spotify: how releases get classified on DSPs
10:58 Branding for musicians: cohesive cover art + worldbuilding
15:38 Music marketing ideas: live experiences to promote releases on a budget
17:58 Songwriting tips for artists
28:58 Avoiding burnout: balancing content creation, releases, and touring
33:02 Short-form content strategy: batching videos for TikTok & Instagram Reels
35:38 Building a team with no money
52:30 How to get more Spotify streams on old songs
58:17 Rapid Fire Rampage w/ Pertinence

Curtiss King (aka Captain DIY) is back for round two. This episode is the Direct-to-Consumer (DTC) 101 playbook for indie artists—especially the ones who feel weird or insecure about selling their music.

Curtiss breaks down how 100 diehard fans can change your life and the exact tools & systems he uses to run a successful DTC business. For Patreon members, we go all the way in on AI and where it’s headed from a DIY artist’s perspective.

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0:00 Intro: Curtiss King x One More Time Podcast
2:28 Why Direct-to-Consumer Matters for Musicians
3:50 What Is Direct-to-Consumer (DTC) for Indie Artists?
5:26 Why Spotify Isn’t Your Business Partner
7:01 Why Artists Avoid Selling
8:53 You’re Not Evil for Charging Money (Mindset Shift)
11:37 Music Is “Medicine” (Value, VIP Offers, Superfans)
13:01 Disposable Music vs Real Art (Why Quality Wins)
15:13 Streaming vs DTC Strategy (Independence + Ownership)
17:54 “Strip It” Strategy: Use Streaming as Promo, Drive to Your Site
21:10 LaRussell’s DTC Proof: $1,000 Backyard Show
23:46 Why Fans Still Pay for Music (Emotional Connection + Storytelling)
25:23 100 Diehards Explained (Chipotle Analogy)
29:38 Reframe Mindset on Content and Branding
31:47 Why You Should Start DTC NOW
47:10 Best DTC Tools to get Started
53:00 AI & Music: Using AI as a Tool (Patreon Bonus Tease)
59:25 Rapid Fire Rampage w/ Curtiss King