Episodios

  • Ep. 543 | The GTM Playbook Rewritten: AI, Agents, and Demandbase 4.0

    Ep. 543 | The GTM Playbook Rewritten: AI, Agents, and Demandbase 4.0
    Jun 20 2025

    Episode Summary

    On this episode of the OnBase Podcast, Gabe Rogol dives into how AI agents are reshaping go-to-market strategies and reveals what Demandbase 4.0 brings to the table. Gabe outlines the evolution of account-based marketing, the need for open and flexible platforms, and where automation meets human creativity in redefining the modern sales and marketing landscape. Whether you're a sales leader, marketer, or just curious about AI's role in B2B, this episode delivers thought-provoking clarity and actionable takeaways.


    Key Takeaways

    • Demandbase 4.0 marks a shift from closed platforms to open, flexible, AI-assisted go-to-market systems.
    • AgentBase enables faster, smarter GTM through assisted automation built on unified first- and third-party data.
    • AI won’t replace SDRs, but will augment them—human creativity and relationships still matter most.
    • Over-automation risks fragmentation and spam if agents aren’t aligned across functions.
    • Leads and last-touch attribution are outdated; pipeline creation is the new GTM North Star.
    • Data quality is critical—bad CRM data can sabotage AI-driven decisions.
    • Sales and marketing must act as one team, aligned around outcomes, not functions.
    • Trust and transparency are foundational to a successful, scalable GTM model.
    • Personalization still matters, but only when targeting the right ICP.
    • Marketing deserves more investment, not just for efficiency, but to unlock real growth.


    Quotes

    “Trust is foundational to alignment. Without trust, the entire go-to-market process breaks down.”


    Best Moments

    • 00:37 Shifting Into Phase Four
    • Gabe outlines the concept and exciting features of Demandbase 4.0, detailing the open and automated future of ABM.
    • 03:27 The Soapbox Moment
    • "Aligning go-to-market resources with the accounts that have the greatest lifetime value" as the core of success.
    • 06:39 What AgentBase Makes Possible
    • Gabe discusses how AI agents democratize complex tasks like segmentation, orchestration, and funnel tracking.
    • 16:57 The Risks of AI Agents
    • Gabe cautions about amplified risks from bad data and the danger of fragmented go-to-market strategies.
    • 24:56 The New GTM Playbook
    • Roles across sales, marketing, and operations converge around pipeline creation for unified success.
    • 30:09 The Power of Personalization
    • Gabe advocates for thoughtful personalization to the right audience over shallow attempts at scaling outreach.


    Tech Recommendations

    Obsidian (Zettelkasten Tool) – A robust digital note-taking system for organizing non-linear ideas and linking essential insights across topics.


    Resource Recommendations

    • Harvard Business Review (HBR) Compilations: Collections on decision-making, agile processes, and AI insights, offering concise and actionable advice for B2B professionals.


    Shoutouts:

    • Marc Benioff - Chair & CEO at Salesforce


    About the Guest

    As the Chief Executive Officer of Demandbase, Gabe is responsible for fulfilling the company’s mission of transforming how B2B companies go-to-market.

    Since joining Demandbase in 2012, he has been committed to setting the product and corporate strategy for the company. Throughout his two-plus-decade career, Gabe has held various leadership positions, including managing world-class customer service and sales teams at IDG and other leading publishers. He received his BA in Comparative Literature and Russian Language and Literature from Brown University.


    Connect with Gabe.
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    34 m
  • Ep. 542 | Branding for sales success: Likeability, podcasts & B2B growth

    Ep. 542 | Branding for sales success: Likeability, podcasts & B2B growth
    Jun 17 2025
    Episode SummaryIn this episode of OnBase, host Chris Moody sits down with Jessica Rhodes to talk about branding, likeability, and how podcasting can transform your sales conversations. Jessica reflects on how she turned a favor for her dad into a thriving business and why bringing your whole personality to the table is key to building buyer trust.From tactical takeaways on content repurposing to deeper insights on the neuroscience of decision-making, this conversation is equal parts actionable and human. Jessica explains why likability isn’t fluff—it’s foundational—and how being authentic across every marketing touchpoint builds a brand that wins even in a competitive sales process.If you’re in B2B marketing, sales enablement, or looking to boost your thought leadership through podcasts, this one’s for you.Key TakeawaysLikeability is a Sales Strategy: Strong brand identity isn’t just about logos and messaging—it’s about trust and connection. Jessica and her team win business because people like them, not just because of features.Show, Don’t Tell: You can’t just say your team is amazing—your content has to prove it. Brand personality needs to shine across marketing, not just in sales calls.Podcasts = Trust Accelerators: Podcasts create long-form, unfiltered content that lets buyers hear your voice, beliefs, and expertise—way before they hit the sales funnel.Repurpose with Purpose: From sending podcast links in pre-sales calls to clipping interviews for social content, podcasts can fuel your entire marketing strategy.SEO Goldmine: Each podcast appearance builds your online footprint with backlinks, blog posts, and YouTube videos—an underrated SEO boost.Decision-Making Requires Gut & Calm: Jessica shares how understanding her "sacral authority" through human design and regulating her nervous system has helped her make clearer, less reactive decisions.Quotes“Your brand identity is letting your personality come through your marketing. People logically assess vendors—but they choose the one they like most.”Best moments 02:00–04:30 – Jessica’s journey from door-to-door canvasser to podcast agency founder.05:30–07:00 – Likeability and brand identity: why it matters more than features.08:45–11:00 – The challenge (and power) of bringing your full self to work.11:30–13:30 – What to do right after you record a podcast: behind-the-scenes content, repurposing, and engagement tips.14:45–15:30 – Podcasting’s secret SEO advantage.16:15–18:00 – Using gut instinct and a calm nervous system to make better decisions.Tech recommendationsAloware – for outbound dialing and bulk SMS.Opus Clip – for repurposing podcast content.HubSpot – for marketing automation and CRM.Resource recommendationsBooks:$100M Offers and $100M Leads by Alex HormoziPodcasts:The Game with Alex HormoziShout-outsMargy Feldhuhn, Co-Owner and CEO, Interview ConnectionsMelanie Ann Layer, High-Performance Business Mentor, MLI CoachingAbout the GuestJessica Rhodes is the founder of Interview Connections, the world’s first podcast booking agency, launched in 2013 before podcast guesting was on anyone's radar. As a trailblazer in the podcasting space, Jessica Rhodes has helped more than 800 clients land over 30,000 podcast interviews, establishing herself as a thought leader in how businesses can leverage podcasting to grow. Her mission is simple yet powerful: to help entrepreneurs who feel like the best-kept secret increase visibility and build trust through the human-to-human connection that only long-form podcast interviews can provide.Connect with Jessica.
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    23 m
  • Ep. 541 | Build Legos, Not Decks: Amber Naslund on Strategic Selling

    Ep. 541 | Build Legos, Not Decks: Amber Naslund on Strategic Selling
    Jun 12 2025
    Episode SummaryIn this episode of OnBase, host Chris Moody reunites with longtime friend and podcast co-creator Amber Naslund for a reflective and forward-thinking conversation. Amber brings a wealth of experience across the marketing-sales spectrum and shares how her background in marketing has become her superpower in sales.They explore how better collaboration between marketing and sales can unlock massive gains, why product marketing and sales enablement should stop building models and start offering "Legos," and how storytelling in sales is less about fables and more about connecting dots. Amber also gets real about brand vs. demand debates and why marketers need to stop underestimating the power of long-term influence.Key TakeawaysMarketing Skills Supercharge Sales: Amber’s success in sales stems from her deep understanding of marketers. Being able to “speak the same language” has helped her build trust, credibility, and strategic partnerships with customers.Empathy > Silos: Sales and marketing still operate too independently. The cure? Cross-functional humility, joint planning, and sitting in on each other's meetings.Build Legos, Not Models: Product marketers and sales enablers should create modular, adaptable building blocks—not rigid, linear pitch decks. Sellers need the freedom to customize.Get Comfortable with Casual: Great sellers are simplifying, listening deeply, and having real, unscripted conversations. Over-reliance on pitch decks and sequences is hurting connection.Brand is Demand: The divide between brand and demand gen is artificial. Brand is what puts you on the buyer’s shortlist on Day 1—it’s measurable, just not always trackable.Quotes“Brand is demand. It’s all one thing. The biggest mistake marketing made was thinking brand was separate from measurable success.”Best moments 01:20 – Amber’s career journey: from nonprofit fundraising to sales leader at LinkedIn.05:30 – What marketers misunderstand about sales (and vice versa).09:15 – The art of “getting comfortable with casual.”12:30 – Why enablement teams need to provide mix-and-match sales materials.15:30 – Storytelling in sales: not fluff, but hypothesis.18:00 – The real power of brand—and why we’re measuring it all wrong.Resource recommendationsBooks:The First 90 Days by Michael D. WatkinsBabel by R.F. KuangPodcasts:Hidden Brain PodcastShout-outsAshley Faus, Head of Lifecycle Marketing, Portfolio at Atlassian – She is admired for her community leadership and generosity.Jenn VandeZande, Digital Engagement Strategy at SAP CX – Amber praised Jenn for her editorial excellence and long-game content strategy.About the GuestAmber Naslund is a seasoned marketing and sales executive, currently serving as a Director at LinkedIn within their Marketing Solutions business. With over 25 years of experience across nonprofit fundraising, B2B marketing, tech startups, and enterprise sales, she brings a rare dual-lens perspective from both sides of the revenue table.From co-founding a podcast with host Chris Moody over a decade ago to transitioning from marketing leader to sales director, Amber has continually embraced growth, reinvention, and empathy as cornerstones of her leadership. She’s passionate about bridging the gap between marketing and sales teams, crafting meaningful stories, and advocating for the value of brand in today’s attribution-obsessed world.Connect with Amber.
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    28 m
  • Ep. 540 | Show Me You Know Me: Why Manners Win Millions in Sales with Sam McKenna

    Ep. 540 | Show Me You Know Me: Why Manners Win Millions in Sales with Sam McKenna
    Jun 10 2025
    Episode SummaryOn this episode of the OnBase Podcast, Sam McKenna shares her unconventional and highly effective sales strategies. From her trademark 'Show Me You Know Me' philosophy to redefining what it means to put manners first, Sam highlights the importance of doing the unexpected in sales to stand out. She details her inspiring career path, her passion for empowering women, and her views on the importance of genuine human connection in building lifelong client relationships. Unmissable for anyone in sales or leadership, this episode is full of energy, wisdom, and actionable takeaways.Key TakeawaysShow Me You Know MePersonalization in sales must go beyond surface-level AI-generated efforts. Take the time to truly understand your prospects and leverage that understanding to build relationships.Manners Before ProfitIncorporating gratitude and respect throughout the sales process helps create exceptional experiences for buyers, even when deals don’t close.Relationships Are EverythingRevisit clients post-sale to ensure satisfaction and build trust. These connections can drive referrals and repeat business.Make It PersonalSimple, thoughtful gestures (e.g., rubber duckies or customized books) can make a lasting impression.Work Smarter, Not HarderPlan targeted outreach early in the week and send personalized emails during off-peak times to boost visibility.Quotes“The bar in sales isn’t low; it’s on the floor. Step over it.”Best Moments [00:34] Career BeginningsSam shares her unorthodox entry into sales, going from art aspirations to a thriving sales career.[02:47] Becoming a LinkedIn InfluencerHow one blog post in 2011 on 'Show Me You Know Me' turned into a movement and drove unexpected demand generation success.[05:45] Manners First, AlwaysSam explains how small acts of gratitude, such as responding to email rejections politely, can leave lasting positive impressions.[14:13] Empowering Women in SalesA heartbreaking story of resistance from a colleague drives Sam’s mission to support, uplift, and empower other women in sales.[23:00] Creative Gestures Close DealsFrom rubber duckies to personalized books, Sam shares memorable examples of gifts that strengthen relationships.[32:38] A Smarter Way to Plan OutreachSam outlines her unique strategy for timing emails to increase response rates and engagement.Tech Recommendations⁠LinkedIn Sales Navigator⁠: Gain actionable insights into leadership changes, hiring patterns, and organizational growth to refine your prospecting efforts.Resource RecommendationsNewsletters: ⁠Morning Brew⁠ ⁠DealBook by The New York Times⁠ ⁠Kyle Pointer’s Newsletter⁠Podcasts:⁠HBR Women at Work⁠Books:⁠Unreasonable Hospitality⁠ by Will Guidara⁠Radical Candor⁠ by Kim Scott⁠The Ride of a Lifetime⁠ by Robert Iger⁠The Transparency Sale⁠ by Todd Caponi⁠The Transparent Sales Leader⁠ by Todd CaponiShout-Outs⁠Jen Allen-Knuth⁠- Jen’s focus on the psychology of sales resonates with Lydia. She recommends Jen’s insightful LinkedIn posts on buyer behavior and objection handling.About the GuestSamantha McKenna is the Founder and CEO of #samsales, with over 100,000 LinkedIn followers. She has a 15+ year career in Enterprise sales, breaking over 13 sales records. She emphasizes a manners-first and buyers-first approach.She is a LinkedIn expert, former Enterprise Sales Executive leader for LinkedIn’s Sales Navigator, and a Top Voice on LinkedIn in 2024. She has received numerous sales leadership awards and speaks at business schools like Harvard, Kelley, and Kellogg.Since 2019, #samsales has achieved a multi-million-dollar revenue, 312% of its first-year goal, and significant double-digit growth. It is an all-women team, has served over 250 clients, raised over $110K for charity, and has been featured in publications like The Wall Street Journal.⁠⁠Connect with Samantha⁠⁠.
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    42 m
  • Ep. 539 | Relevance over personalization: Prospecting that actually works

    Ep. 539 | Relevance over personalization: Prospecting that actually works
    Jun 5 2025

    Episode Summary

    In this episode of OnBase, host Chris Moody sits down with Lydia Hutchison for a powerful conversation on what works in modern B2B prospecting. Lydia explains why typical AI-personalized messages fail to cut through and how relevance, rooted in deep customer understanding, wins every time.

    She unpacks her triple-touch framework, the value of tone and timing, and the human psychology that underpins effective outreach. Lydia also reveals her favorite high-converting tactic that combines manual research with real-time relevance. If you’re struggling with connect rates, sequence performance, or objection handling, this episode offers a fresh, actionable perspective.


    Key Takeaways

    • Relevance Trumps Personalization:
      Generic personalization wastes the prospect’s time. Relevance speaks directly to their daily pain and success metrics—and that's what drives replies.
    • Triple-Touch Strategy Works:
      Lydia advocates a three-channel approach—phone, LinkedIn, email—for testing message resonance and adjusting in real-time based on feedback.
    • Lead with Psychology, Not Scripts:
      Authentic, thoughtful outreach begins with understanding how people accomplish their tasks—and how you can help them do it more effectively.
    • Objections Aren’t Always Real:
      Recognize the difference between a true objection and simple disinterest. Learn to use tone, timing, and multichannel follow-up to stay human and helpful.
    • AI is a Research Assistant, Not a Salesperson:
      When used well, AI can support better outreach by helping reps research personas and challenges, but it shouldn’t write your messages for you.


    Quotes

    “Everybody is getting their job done without you. So your job is to show them how to do it better—not tell them they’re doing it wrong.”


    Best Moments

    • (0:56) Lydia Hutchison's Journey into Sales
    • (2:59)Developing Expertise in Sales Execution and Prospecting
    • (8:00) Differentiating Relevance and Personalization in Prospecting
    • (12:09) Key Factors to Make a Sales Message Stand Out
    • (14:19) Example of Focusing on Relevance Over Personalization
    • (16:27) Process for Ensuring Consistent and Compelling Messaging Across Sales Teams
    • (18:34) Approaching Objection Handling
    • (20:33) Actionable Advice for Struggling Prospecting Teams


    Shout-outs

    • Jason Bay – Lydia recommends Jason for practical advice on sales openers and messaging, especially for go-to-market teams. His content helps reps connect more effectively with prospects.
    • Jen Allen-Knuth- Jen’s focus on the psychology of sales resonates with Lydia. She recommends Jen’s insightful LinkedIn posts on buyer behavior and objection handling.


    About the Guest

    Lydia Hutchison is the Head of Business Development at DataHub. She is a data-obsessed sales leader, builder of outbound sales motions, from early-stage startups to global enterprises. Lydia is passionate about coaching for success and empowering sales development orgs to crush their revenue and career goals.
    Website: datahub.com

    Connect with Lydia.
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    22 m
  • Ep. 538 | AI, Grit, and Growth: Chaz Horn’s B2B Sales Revolution

    Ep. 538 | AI, Grit, and Growth: Chaz Horn’s B2B Sales Revolution
    Jun 3 2025
    Episode SummaryThis episode delves into the core principles of sales success and scaling go-to-market strategies through leveraging and alignment. Chaz Horn reflects on his inspiring career transformation and shares actionable insights on creating impact with minimal resources. He introduces his TTABS framework, discusses how mindset drives sales success, and explores how AI can revolutionize sales and training efficiency. Chaz's emphasis on transformation, both personal and professional, offers a fresh lens on building businesses that truly change lives while delivering results.Key TakeawaysThe Power of LeverageStrategic collaborations, like partnering with industry leaders, amplify reach and credibility.Mindset Drives SuccessPerspective acts as either an anchor in mediocrity or a springboard into potential.AI's Role in SalesGenerative AI can automate tasks like creating origin stories, building training materials, and crafting personalized customer experiences.TTABS Framework:Understand the tactic and technique while maintaining an attitude of service, tracking behaviors, and aligning strategy with goals..Focus on TransformationHelping clients achieve transformation in their lives or businesses builds conviction and long-lasting business success.Quotes"AI can't replace the genuine connection humans bring to sales, but it enhances how we prepare for those connections."Best Moments (02:50) – Chaz recounts his transformation from the worst salesperson to a top performer through mentorship and systemized processes.(08:30) – Insights on leveraging relationships through strategic collaborations to maximize impact and sales outcomes.(16:37) – Discussion about the evolving role of AI in sales and how it’s redefining customer interactions.(24:08) – Balancing AI's efficiency with the human touch in storytelling and sales processes.(30:54) – The importance of creating a mindset focused on client transformation rather than solely selling.Tech RecommendationsChatGPT – For creating content like origin stories and streamlining the sales processNotebook LM- Google – Enables structured content creation for training and client interaction.Grok – AI storytelling tool ideal for crafting narratives and educational content.Whisper – Efficient voice-to-text solution for creating formatted documents on the fly.LinkedIn – A fundamental platform for B2B lead generation and networking.Claude – Preferred for copywriting and crafting engaging content.Resource RecommendationsBooks:Fearless Living by Jamie Winship – A book on understanding identity to unlock personal and professional growth.0X is Easier Than 2X by Dr. Benjamin Hardy and Dan Sullivan – Focuses on achieving exponential results by simplifying prioritiesShout-OutsCraig Groeschel - Senior Pastor and Founder at LifechurchAbout the GuestOnce homeless and ranked last out of 119 sales reps, Chaz Horn turned his career around by embracing mentorship and a proven system—jumping to #3 in just 45 days and earning over $14,000 in commissions. That breakthrough sparked his mission to help others achieve the same transformation.Since founding Mastery of B2B Sales in 2016, Chaz has helped hundreds of consultants, coaches, and small B2B businesses consistently identify, attract, and onboard clients using his proprietary TTABS framework:Tactic, Technique, Attitude, Behavior, and Strategy—the five essentials for predictable growth.Author of The B2B Blueprint to Predictable Sales, Chaz blends systems thinking with personal transformation. His approach is shaped by overcoming real-life adversity—from depression and obesity to rebuilding his life through faith, biohacking, and discipline.He lives by a “Get To” mindset and brings energy, clarity, and conviction into every keynote, coaching session, and client engagement.📘 Grab Chaz’s book – The B2B Blueprint To Predictable Sales (includes video training)Website: masteryofb2bsales.comConnect with Chaz.
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    39 m
  • Ep. 537 | How to Scale Demand Generation Like a Pro

    Ep. 537 | How to Scale Demand Generation Like a Pro
    May 29 2025

    Episode Summary

    This episode explores the nuances of scaling demand generation strategies from startups to established organizations. Lily Youn highlights the importance of building a strong foundation through account-based strategies, data hygiene, and team alignment. She discusses the differences between startup scrappiness and scale-up structure, the role of AI in demand generation, and how to identify quick wins for immediate impact. Lily also shares actionable insights for optimizing conversions, improving CRM processes, and fostering collaboration across teams..


    Key Takeaways

    • Foundation is Essential

    Success in demand generation starts with targeting the right accounts, as they form the base of effective strategies.

    • Alignment Creates Momentum

    Regular, agenda-driven meetings with key stakeholders help ensure seamless collaboration between sales and marketing.

    • AI as an Efficiency Driver

    AI tools can streamline personalization, simplify content operations, and elevate demand gen workflows.

    • Data Hygiene is Non-Negotiable

    Clean, well-structured CRM data is critical for reliable reporting and scalability across company stages.

    • Startup vs. Scale-Up Dynamics

    Startups require focused ICP development, while scale-ups demand scalable processes and systems.


    Quotes

    "Targeting the wrong prospects is the single biggest challenge in B2B sales today."


    Best Moments

    (01:37) – Lily shares her career journey from BDR to demand generation leader, reflecting on early lessons in scrappiness and resourcefulness.

    (04:50) – The critical role of account-based strategies and why a strong foundation starts with the right ICP.

    (07:20) – Navigating startup-to-scale-up transitions and the importance of scalable processes and clean CRM data.

    (12:07) – Leveraging tech and AI to enhance efficiency in demand generation and content operations.

    (14:00) – Lily’s focus on alignment, OKRs, and communication as keys to success in scaling demand gen teams.


    Tech Recommendations

    • WorkBoard – For setting and tracking OKRs to maintain team alignment and prioritize business goals
    • ZoomInfo Co-Pilot – An AI-powered tool for streamlining demand gen efforts and improving account targeting.
    • Asana – A project management solution to enhance productivity and maintain focus on KPIs.


    Resource Recommendations

    Books:

    • Reset: How to Change What's Not Working by Dan Heath – A guide for improving leadership practices and daily operations.


    Shout-Outs

    • Shannon Hawari - Head of Growth @ elvex
    • Graham Collins - Head of Partnerships at QuotaPath


    About the Guest

    Lily Youn Jaroszewski is the VP of Demand Generation and Revenue Marketing at Aprimo, the leading digital asset management technology for marketing and customer experience departments.

    Her experience in B2B and B2C tech companies includes building demand generation teams and quota capacity models to support AEs from Seed-Funded to Public companies.

    Website: aprimo.com

    Connect with Lily.
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    33 m
  • Ep. 536 | Agentic AI Is Not a Lego Brick: Rethinking Innovation

    Ep. 536 | Agentic AI Is Not a Lego Brick: Rethinking Innovation
    May 28 2025

    Episode Summary

    In this provocative and insightful episode, OnBase host Chris Moody reunites with Lukas Egger to discuss one of the most talked-about frontiers in business innovation: agentic AI. Lukas explores how companies can move beyond demos and hype to implement AI in ways that reshape business models and unlock new value creation.


    Key Takeaways

    • Prioritizing Agentic AI: Leaders must prioritize agentic AI for business preparedness due to the significant investment and potential for new value creation.
    • Understanding Misconceptions: It's crucial to recognize the "Jagged Frontier of AI," where AI's capabilities are counterintuitive, and avoid the "Lego brick fallacy," which assumes AI can be simply plugged into existing processes.
    • Lowering Cost of Failure: To confidently adopt AI, businesses must systematically lower the cost of failure, iterate quickly, and democratize the process.
    • Data-Driven Insights: Robust data and real answers are essential for understanding the ROI and impact of AI changes on business processes, systems, and people.
    • Competitive Advantage: Instead of focusing solely on common AI use cases, businesses should identify their unique, unfair advantages and engage in rapid iterations and customer conversations to discover differentiating functionalities.
    • Integrated Innovation: Marketing, sales, and business development should be involved early in the AI innovation process to ensure that new solutions align with market needs and monetization strategies.
    • Beyond Peacocking: Avoid simply "peacocking" with AI by replicating what others are doing; instead, focus on deep integration and solving real business problems.


    Best Moments

    • 02:00 – Lukas describes his nonlinear path from philosophy and startups to enterprise innovation at SAP.
    • 05:00 – The promise of agentic AI: opening up new domains for value creation and strategic repositioning.
    • 10:00 – Breaking down misconceptions: why traditional planning fails in the face of fast-moving AI.
    • 15:00 – Lowering the cost of failure and why “small wins” are key to long-term adoption.
    • 20:00 – Avoiding AI homogeneity: how to resist the urge to copy competitors and build a real moat.
    • 26:00 – Implementing AI at scale in large organizations: the hidden value of domain expertise and transparency.
    • 32:00 – The behaviors leaders must change to avoid missing the AI wave entirely.
    • 38:00 – Why marketers and sales teams must embed in AI development—early and often.


    Shout-outs

    • Helen and Dave Edwards, Co-Founders of Artificiality Institute who discuss the emotional components of AI technology.
    • Peter Temes, Founder and President, ILO Institute, for his deep understanding of basic


    About the Guest

    Lukas N.P. Egger leads the Innovation Office & Strategic Projects team at SAP Signavio, where he focuses on de-risking new product ideas and establishing best-in-class product discovery practices. With a successful track record in team building and managing challenging projects, Lukas has expertise in data-driven technology, cloud-native development, and has created and implemented a new product discovery methodology. Excelling at bridging the gap between technical and business teams, he has worked in AI, operations, and product management in fast-growth environments. As a founder, he has experience building lean and iterating quickly to create saleable software with limited resources while fostering loyalty. Lukas has movie credits for his work in Computer Graphics research, published a book on philosophy, and is passionate about the intersection of technology and people, regularly speaking on how to improve organizations.

    Connect with Lukas.
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    43 m
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