On the Road with Tony Justice and Author and Brand Manager Laura Bull

Welcome back to The Road Show with Tony Justice and Friends! Today I’m joined by my longtime friend and branding partner, Laura Bull, author of From Individual to Empire and a former music industry executive who’s helped shape the careers of some of the biggest names in country music.

Laura’s been part of my team for years, helping Misty and me build a brand that truly reflects who we are—and today, she’s sharing her expertise with all of you. Whether you’re a truck driver, small business owner, or content creator, this episode will open your eyes to how branding can change everything.

We dive into why authenticity is the foundation of every successful brand, how personal values shape your message, and what steps to take to build lasting trust with your audience. If you’ve ever wondered how to make your business—or yourself—stand out in a crowded world, this conversation’s for you.

Topics Discussed in the Episode

• The difference between branding and marketing—and why you need branding first

• How to define your authentic story and shared values to connect with customers

• Why consistency and trustworthiness are the real “it factor” in any business

• The importance of staying true to your core audience and original supporters

• How passion and purpose sustain you when the road gets tough

Links & Resources

From Individual to Empire (Book): https://www.amazon.com/From-Individual-Empire-Laura-Bull/dp/1626346823

The Brand Management: https://thebrandmgmt.comBig thanks to Laura for joining us and sharing her wisdom on branding, business, and authenticity. If you enjoyed this episode, please rate, follow, and share The Road Show with your friends and fellow drivers. Until next time, keep it safe out there—and God bless!