Episodios

  • Navigating Partner Marketing & Career Growth with Deanna McNulty

    Navigating Partner Marketing & Career Growth with Deanna McNulty
    Apr 9 2025
    What’s it really like to build partner marketing programs with tech giants like Microsoft—and then pivot into contract work on your own terms? Dena McNulty shares how she’s done both. In this episode, she talks about building scalable marketing programs, aligning with sales, navigating the shift to contract work, and why strong networks (and realistic expectations) matter more than ever.
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    39 m
  • Scaling a Partner Ecosystem: Meaghan Moore on ServiceNow’s Growth Strategy

    Scaling a Partner Ecosystem: Meaghan Moore on ServiceNow’s Growth Strategy
    Mar 26 2025
    How do you scale a partner ecosystem from just nine partners to nearly 3,000—and set sights on 10,000? Meaghan Moore, VP of Global Partner Marketing at ServiceNow, shares how the Partner Marketing Experience is driving growth, the role of AI in efficiency and personalization, and key takeaways from ServiceNow’s Sales Kickoff in Vegas. Plus, she talks about her 2025 focus: living with intention.
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    26 m
  • The Story of DEMO: Behind the Scenes with CIO Host, Keith Shaw - OTR #039

    The Story of DEMO: Behind the Scenes with CIO Host, Keith Shaw - OTR #039
    Mar 11 2025
    This week, Rick sits down with Keith Shaw, Host and Video Content Producer at Foundry, to talk career pivots, tech demos, and the power of storytelling. From his days as a newspaper reporter to covering IT and robotics, Keith shares how he reinvented himself after the pandemic—jumping into content marketing and launching his own robotics site. They dive into the evolution of the Demo show, the art of making tech clear and compelling, and why real-world problem-solving wins over IT buyers. Plus, they explore the buzz around generative AI and how live demos could shake up IDG events. Don't miss this one!
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    41 m
  • Bridging Sales & Marketing: Leadership Lessons with Brian Bakstran - OTR #038

    Bridging Sales & Marketing: Leadership Lessons with Brian Bakstran - OTR #038
    Feb 26 2025
    In this episode, Rick Currier sits down with Brian Bakstran, Board Member at CMO Alliance, to explore his career journey from sales to marketing leadership, including key roles at CA Technologies, NetApp, and Veeam. Brian shares insights from his time as an acting CMO, discussing the importance of aligning with sales, navigating global marketing challenges, and the power of mentorship. Rick and Brian also dive into the value of feedback, work-life balance, and the role of strong professional relationships in career growth.
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    41 m
  • 2025 Enterprise AI Priorities and State of the CIO with John Gallant - OTR #037

    2025 Enterprise AI Priorities and State of the CIO with John Gallant - OTR #037
    Feb 12 2025
    Join Rick Currier and John Gallant as they explore how AI is reshaping the CIO landscape. Discover why 80% of companies plan to deepen their AI investments, the critical steps CIOs must take to adapt, and how actionable, role-specific content can make all the difference. Plus, hear insights on how vendors can go beyond products to truly support their customers and drive impactful results.
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    43 m
  • Creating Impact Through Partner Marketing with Kate Canestrari of Red Hat - OTR036

    Creating Impact Through Partner Marketing with Kate Canestrari of Red Hat - OTR036
    Jan 29 2025
    Join Rick as he sits down with Kate Canestrari to discuss her career journey from sales to leading Red Hat's global partner marketing. Kate shares insights into the importance of understanding partners’ businesses, collaborating on marketing strategies, and the launch of Red Hat’s new global partner program, which standardizes incentives and aligns efforts. Plus, Kate offers her perspective on navigating challenges in virtualization and AI, the value of advisory councils, and how she balances work and family life with clarity, focus, and strong relationships.
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    35 m
  • Lessons from the Road: Top 2024 Guest Advice with Hondo Lewis - OTR #035

    Lessons from the Road: Top 2024 Guest Advice with Hondo Lewis - OTR #035
    Jan 15 2025
    Rick Currier and Hondo Lewis kick off the year by reflecting on powerful lessons from past guests like Dan Kessler, Amy Catalano, and Brett Hana. From building trust and embracing authenticity to balancing work and personal well-being, they share actionable advice to inspire growth and meaningful connections. Tune in for tips on kindness, calculated risks, and making space for what matters most.
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    1 h y 8 m
  • Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry - OTR #034

    Behind the Scenes of Partner Marketing Success with Honora Handley of AWS and Mike Finnerty of Foundry - OTR #034
    Dec 18 2024
    Tune in for a special episode live from AWS re:Invent, as host Rick Currier talks with Honora Handley (AWS) and Mike Finnerty (Foundry) about trust, flexibility, and strategic planning in partner programs. They explore AWS’s customer-first approach, Foundry’s data-driven content, and how generative AI boosts personalization—driving an 84% response increase. Learn how listening, adapting, and leveraging new tech can transform marketing strategies.
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    36 m
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