On the Brink with Andi Simon Podcast Por Andi Simon arte de portada

On the Brink with Andi Simon

On the Brink with Andi Simon

De: Andi Simon
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On The Brink is a podcast where the goal is to help you better "see, feel and think" about your business, your job, your personal life and your purpose. There will be great interviews and conversations with people who are deeply involved in change—consultants, change agents, managers transforming their teams, entrepreneurs just starting out and CEOs running well-established companies. Economía Gestión Gestión y Liderazgo Liderazgo
Episodios
  • Oscar Barrera — How Business Anthropology Helped A Sourdough Company Grow

    Oscar Barrera — How Business Anthropology Helped A Sourdough Company Grow
    Jan 5 2026
    What if the fastest route to meaningful growth isn't about launching another ad campaign, hiring more salespeople, or optimizing your funnel? What if the real accelerator is simply listening—really listening—to what's already happening around you? In this episode of On the Brink with Andi Simon, I had the pleasure of sitting down with Oscar Barrera, PhD—a brilliant corporate anthropologist and innovation strategist based in Mexico. Oscar and I share a core conviction: anthropology isn't just something you do; it's a way of seeing the world. It allows leaders to notice subtle patterns—those taking shape in their markets, inside their own companies, and in the everyday lives of their customers—even when the clues are hiding in plain sight. Oscar's work drives home a powerful point: the real obstacles to growth are often hidden. Not because they're imaginary, but because we haven't been trained to spot them. Meet Dr. Oscar Barrera: An Anthropologist Forging His Own Path Oscar's journey is as unconventional as it is inspiring. He earned his doctorate in social and cultural anthropology at the University of Washington, with years of fieldwork in Guatemala's highlands. But like so many academics, he realized that the expected career path—university teaching—wasn't really available. So Oscar got creative. He returned home to Mexico and started his own consulting practice from the ground up. He learned the language of business by reading voraciously, listening intently, and immersing himself in the entrepreneurial world—joining business groups, building relationships, and cultivating a brand that helped business leaders understand how anthropology could transform what they do. Through his firm, Anthropology Corp Cooperativa, Oscar helps organizations unlock deep understanding about their customers, employees, and markets—then turn those insights into human-centered strategies for growth and innovation. He also hosts a fantastic podcast called Nuevas Posibilidades ("New Possibilities"), which explores innovation, anthropology, and the future of work. A Real-World Case: Sourdough in a Sweet Bread Nation Oscar shared a wonderful story that brings anthropology to life. A bakery owner in Mexico was crafting sourdough bread: wholesome, preservative-free, and free of additives. But he was up against a market where bread is usually sweet, steeped in tradition, and sold cheaply. Here's the twist: the bakery wasn't struggling with demand. Instead, something unexpected was happening—distributors (mostly women) were approaching the bakery on their own, asking if they could resell the bread in their hometowns. The owner's question wasn't theoretical—it was urgent: Who are these women, and how can I grow this kind of distribution model intentionally? As he put it, he wanted "the formula." Why Anthropology Was Essential Oscar's first instinct was to do what anthropologists do best: ethnography. Go to the site, observe, listen, and understand the full context. But travel simply wasn't possible. So he adapted, because good anthropology is all about flexibility. He used remote interviews—speaking with distributors and customers over the phone and online. And what he learned should be a wake-up call for every leader: People will tell you what matters to them—if you listen with the right kind of attention. Oscar was surprised that sometimes meeting online made people more comfortable. It was safe, structured, and time-limited—there was no lingering vulnerability once the conversation ended. Watch our Podcast on YouTube The Discovery: A Purpose-Driven Sales Network The bakery owner assumed his distributors were motivated by money. Oscar found something far richer. These women were selling bread not just for income, but because they: Had personal or family health concernsWanted to support and uplift their communitiesBelieved deeply in natural, preservative-free foodsHad stories that connected them emotionally to the product They weren't just pushing a product—they were sharing a solution and part of their own identities. They were savvy, too, introducing the bread at workplaces, gyms, and local events. Tasting led to trust—and more sales. This was no "features and benefits" transaction. This bread was an experience—one that resonated with values and stories. Five Key Ingredients for Scalable Growth Oscar translated these insights into actionable steps. He identified five elements that would determine whether the bakery's model could truly scale: Shared values and philosophy: The top distributors believed in a mission: boosting health and helping people, not just selling bread.Time and logistics: Without preservatives and in a hot climate, bread spoiled quickly. Delivery schedules and pickups became hidden bottlenecks.Packaging matters: Flimsy boxes led to crushed loaves—hurting both trust and credibility.Social selling support: Distributors used WhatsApp and Facebook, but needed better tools and...
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    46 m
  • Dr. Deborah Clary on Building a Culture of Curiosity at Work

    Dr. Deborah Clary on Building a Culture of Curiosity at Work
    Dec 7 2025
    "Curiosity isn't a soft skill. It's a performance capability—and organizations are paying the price for ignoring it." Summary What if the most powerful leadership capability isn't having the right answers—but asking better questions? In this On the Brink with Andi Simon episode, Dr. Deborah Clary, author of The Curiosity Curve, explains why curiosity is a measurable driver of performance, engagement, and innovation—and how leaders can deliberately rebuild it to create stronger, more human-centered cultures. Why Curiosity May Be the Missing Link in Leadership and Culture Change In this episode of On the Brink with Andi Simon, I had the pleasure of speaking with Dr. Deborah Clary, author of The Curiosity Curve and a purpose-driven leader whose work sits at the intersection of leadership development, organizational culture, and performance. What emerged from our conversation was both refreshing and deeply needed: a reminder that curiosity—something many leaders unintentionally abandon as they rise—may be the very capability organizations need most right now . Deborah's journey is anything but linear. Straight out of business school, she began her career not in a corporate office but as a route driver for Frito-Lay in Detroit—wearing a uniform, managing a route, and learning leadership from the inside out. That truck, she says, became her classroom. Over the next four decades, Deborah moved through senior roles at Coca-Cola, Jack Daniel's, and Humana, eventually earning a PhD focused on leadership development and organizational design. Yet it was her growing fascination with human behavior—what makes leaders effective and cultures thrive—that ultimately shaped her work today . What Is Curiosity—Really? Deborah defines curiosity simply but powerfully: being genuinely interested in yourself, in others, and in the situation at hand. It's not about having the right answers. It's about asking better questions—and staying open long enough to explore them. That distinction matters, especially in organizations where leaders often believe their role is to know, decide, and direct. As Deborah shared, many leaders become "incurious" not because they lack interest, but because time pressures, performance demands, and past success reinforce the idea that they must always have the answer. Over time, curiosity is treated like a luxury—when in fact, research shows it is a driver of performance . The Engagement Crisis—and Why Leaders Matter More Than Ever One of the most striking parts of our conversation focused on employee disengagement. Gallup data shows engagement levels at historic lows, with millennials—now a critical segment of the leadership pipeline—showing especially high levels of disengagement. When Deborah and her research team conducted focus groups, they found a consistent theme: "My leader doesn't know me—and doesn't seem to care to know me." This wasn't about surface-level recognition or personal details. Employees wanted leaders to be curious about their ideas, their aspirations, and how they could contribute meaningfully. In other words, they wanted leaders who asked thoughtful questions instead of simply providing directives. Curiosity, Measured—and Made Actionable What makes Deborah's work especially compelling is that curiosity isn't treated as a vague personality trait. Through a validated assessment, she measures curiosity across four dimensions: Exploration Openness to new ideas Inspirational creativity Focused engagement In one executive team she worked with, the results revealed a powerful—and uncomfortable—truth. While most executives scored high in curiosity, the CEO did not. The organization was struggling with innovation, market share, and retention. When the data was shared openly, the CEO recognized that his resistance—not the team—was the bottleneck. His willingness to acknowledge this became a breakthrough moment for the organization . That story underscores a central theme of the episode: leaders shape culture not by intention alone, but by how open—or closed—they are to curiosity. Watch our podcast on YouTube. From Short-Term Answers to Long-Term Leadership Curious leadership, Deborah explained, is about playing the long game. The short game is giving answers. The long game is exploring possibilities, testing ideas, and learning from outcomes—even when they fail. This requires psychological safety. Leaders must normalize statements like, "I don't know—let's explore this together."When leaders model curiosity, they give others permission to think, experiment, and grow. Over time, this builds confidence, ownership, and engagement across the organization . Why This Matters Now? In fast-changing markets, yesterday's solutions rarely solve tomorrow's problems. Yet many organizations still rely on outdated assumptions, rigid hierarchies, and fear of failure. As an anthropologist, I see this pattern often: cultures resist change even when ...
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    32 m
  • Finding Joy, Choice, and Control: A Conversation with Nicki Keohohou

    Finding Joy, Choice, and Control: A Conversation with Nicki Keohohou
    Nov 17 2025
    "People aren't broken," she told me. "Our job is not to fix them. It's to hold them whole and complete." On this episode of On the Brink, I had the privilege of speaking with a remarkable woman whose life journey embodies resilience, reinvention, and the profound power of choosing joy. Nicki Keohohou—bestselling author, award-winning entrepreneur, global speaker, and founder of Coach School—joined me from her home in Hawaii to reflect on the experiences that shaped her, the wisdom she teaches, and the mindset shifts we all need in today's uncertain world. Nicki's path wasn't linear. She began as a teacher helping children build self-esteem and confidence. She later moved into her family's business, then into the world of direct selling, where she discovered her love for helping people grow. That passion evolved into founding the Direct Selling Women's Alliance and ultimately creating Coach School—programs that train leaders, educators, executives, and couples to coach through empathy, inquiry, and empowerment rather than advice-giving. What unifies Nicki's story is a belief that has guided her since childhood: life is abundant, people are capable, and every moment contains a choice. Watch our Podcast here on YouTube: The Power of Coaching: Asking Instead of Telling Nicki admits she wasn't a natural coach at first. Like many leaders, she began by telling people what to do. But she soon realized that the most powerful breakthroughs happen when people discover their own answers. She teaches coaching not just to executives, but to educators, medical professionals, sales teams—and even couples—because the skill of asking empowering questions transforms how people think, communicate, and relate. Her philosophy is simple: When people find their own solutions, they own them. And when they own them, they act. Why We're All Struggling Right Now Nicki works around the world, and she sees what many of us feel: people are more anxious, overwhelmed, and uncertain than ever. The economy, politics, global tensions, and constant disruption amplify our sense of helplessness. Her response? A model she teaches called "the bagel." The outer ring—the disempowerment zone—contains everything we cannot control (other people's opinions, world events, the economy, traffic, the past). The center—the empowerment zone—holds what we can control (our thoughts, our choices, our words, our actions, the meaning we assign to events). Most people live on the outer ring. Nicki helps them move to the center. How to Shift Your Mindset (Even in Hard Times) Many of Nicki's insights come from deeply personal experiences—including a devastating fall in Dubai that led to multiple surgeries, months of rehabilitation, and time spent in a nursing home. Instead of asking "Why me?" she asked: "What can I do with this situation?" She coached the staff. She uplifted patients. She even unknowingly taught a woman through the wall who listened to every class and filled an entire notebook with lessons. Her message is clear: You may not choose what happens to you, but you always choose how you respond. Key Takeaways from Nicki Keohohou 1. Happiness is a choice—and a practice. You can always look for what's wrong or what's right. Your mind will believe whichever story you tell it. 2. What you feed your mind at night shapes your next day. Avoid violent TV, tense news, or negative scrolling before bed. Instead ask: What is the best thing that happened today? What am I grateful for? 3. Self-coaching questions can instantly shift your emotional state. Try: How would I prefer to feel right now? What's the opposite of this thought? What do I actually have control over in this moment? 4. Joy compounds when shared. A smile, a kind comment, or a small gesture changes not just someone else's day—it elevates your own. 5. Simplicity reduces stress. Choose calm over drama. Choose presence over pressure. Choose perspective over frustration. Actionable Advice You Can Use Today 1. Start your morning with intention. Ask: What am I excited about today? Whose life can I make better today? 2. Create an accomplishment list—not a to-do list. Shift from obligation to opportunity. 3. Practice the "bagel model." Whenever stress rises, pause and ask: Is this in the empowerment zone? Or the disempowerment zone? If you can't control it—redirect your energy. 4. Adopt the "rain mindset." Instead of "Ugh, it's raining," try: "The rain is feeding my flowers." Reframe, and your brain will follow. 5. Give gratitude away freely. Say thank you. Compliment someone. Share something small. Science tells us that gratitude boosts the giver's happiness even more than the receiver's. Final Thoughts Nicki's story is a radiant reminder that your reality is shaped by the narrative you choose. You can choose joy. You can choose possibility. You can choose to smile at strangers and uplift the people around you. And you can choose to rewrite your story—every ...
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    33 m
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