On Location With Sean Martin And Marco Ciappelli Podcast Por Sean Martin ITSPmagazine Marco Ciappelli arte de portada

On Location With Sean Martin And Marco Ciappelli

On Location With Sean Martin And Marco Ciappelli

De: Sean Martin ITSPmagazine Marco Ciappelli
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Whether we are there or not, ITSPmagazine still gets the best stories. Plenty of conferences and events spark our curiosity and allow us to start conversations with some of the world's brightest minds. In-person or virtually, Sean Martin and Marco Ciappelli go on-location and sit down with them at the intersection of technology, cybersecurity, and society. Together, we discover what the synergy of these three elements means for the future of humanity.© Copyright 2015-2025 ITSPmagazine, Inc. All Rights Reserved Ciencias Sociales Economía
Episodios
  • New Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli

    New Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli
    Nov 11 2025
    ____________Podcast Redefining Society and Technology Podcast With Marco Ciappellihttps://redefiningsocietyandtechnologypodcast.com ____________Host Marco CiappelliCo-Founder & CMO @ITSPmagazine | Master Degree in Political Science - Sociology of Communication l Branding & Marketing Advisor | Journalist | Writer | Podcast Host | #Technology #Cybersecurity #Society 🌎 LAX 🛸 FLR 🌍WebSite: https://marcociappelli.comOn LinkedIn: https://www.linkedin.com/in/marco-ciappelli/____________This Episode’s SponsorsBlackCloak provides concierge cybersecurity protection to corporate executives and high-net-worth individuals to protect against hacking, reputational loss, financial loss, and the impacts of a corporate data breach.BlackCloak: https://itspm.ag/itspbcweb____________TitleNew Event | Global Space Awards 2025 Honors Captain James Lovell Legacy at Natural History Museum London | A conversation with Sanjeev Gordhan | Redefining Society And Technology Podcast With Marco Ciappelli____________Guests:Sanjeev GordhanGeneral Partner @ Type One Ventures | Space, Deep-Tech, StrategyOn LinkedIn: https://www.linkedin.com/in/sanjeev-gordhan-3714b327/____________Short Introduction The inaugural Global Space Awards celebrates the Golden Era of Space on December 5, 2025, at London's Natural History Museum. Hosted by physicist Brian Greene, the event honors Captain James Lovell's legacy and recognizes innovators transforming space from government domain to commercial frontier in our Hybrid Analog Digital Society.____________Article "There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen."Those words from Captain James Lovell defined his life—from commanding Apollo 13's near-disastrous mission to inspiring generations of space explorers. This December, London's Natural History Museum will host the inaugural Global Space Awards, an event dedicating its first evening to Lovell's extraordinary legacy while celebrating those making things happen in space today.Sanjeev Gordhan, General Partner at Type One Ventures and part of the Global Space Awards organizing team, joined me to discuss why this moment matters. Not just for space enthusiasts, but for everyone whose lives are being transformed by technologies developed beyond Earth's atmosphere."Space is not a sector," Sanj explained. "It's a domain that overrides many sectors—agriculture, pharmaceuticals, defense, telecommunications, connectivity. Things we engage with daily."The timing couldn't be more significant. We're witnessing what Sanj calls a fundamental shift in space economics. In the 1970s and 80s, launching a kilogram into space cost $70,000-$80,000. Today? Around $3,000. That 20x reduction has transformed space from an exclusive government playground into a commercially viable domain where startups can reach orbit on seed funding.This democratization of space access is precisely why the Global Space Awards emerged. The industry needed something beyond its echo chambers—a red-carpet moment celebrating excellence across the entire spectrum, from research laboratories to scaling businesses, from breakthrough science to sustainable investments.The response exceeded all expectations. The first-year event received 516 nominations from 38 countries. Sanj and his team were "gobsmacked"—they'd hoped for maybe 150-200. The overwhelming engagement proved what they suspected: the space community was hungry for recognition that spans the complete journey from laboratory to commercial impact.What makes this particularly fascinating is how space technology circles back to solve Earth's problems. Consider pharmaceuticals: crystallization processes in microgravity create flawless crystal structures impossible to achieve on Earth. The impact? Chemotherapy treatments that currently require hours-long hospital visits could become subcutaneous injections patients self-administer at home. That's not science fiction—that's research happening now on the International Space Station, waiting for commercial space infrastructure to scale production.Or agriculture: Earth observation satellites help farmers optimize crop yields, manage water resources, and predict harvests with unprecedented accuracy. Space technology feeding humanity—literally.The investment mathematics are compelling. For every dollar invested in space innovation, the return to humanity measures around 20x. Not in stock market terms, but in solving problems like food security, medical treatments, climate monitoring, and global connectivity. These aren't abstract future benefits—they're happening now, accelerating as launch costs plummet and commercial operations expand.The Global Space Awards recognizes this multifaceted reality through eight distinct categories: Playmaker of the Year, Super Scaler, Space Investor, Partnership of the Year, Innovation ...
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    27 m
  • How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

    How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
    Nov 3 2025
    How to Market to Cybersecurity's Most Elusive Buyers: AI, Emotion, and the Human Touch - Interview with Gianna Whitver and Maria Velasquez | Cyber Marketing Con 2025 Coverage | On Location with Sean Martin and Marco CiappelliCyberMarketingCon 2025 In Person & Virtual https://www.cybermarketingconference.comDec 7-10, 2025 in Austin, Texas Why Cybersecurity Marketing Demands a Different PlaybookThe cybersecurity industry presents a paradox for marketers. While practitioners work with cutting-edge technology, traditional marketing approaches consistently fall flat. Gianna Whitver and Maria Velasquez, co-founders of the Cybersecurity Marketing Society, have spent six years understanding why—and they're sharing those insights at CyberMarketingCon 2025 this December in Austin.The challenge begins with the audience itself. Security professionals operate under constant pressure, actively preventing threats while juggling competing priorities. This stress creates an environment where patience for marketing noise evaporates instantly. Unlike other industries where buyers might browse vendor websites or respond to cold outreach, cybersecurity practitioners have both the technical sophistication to evade tracking and the motivation to control their own buying journey."Our buyer is highly elusive," Whitver explains. "They're saving the world and their companies from threats. When vendors reach out, it's an interruption to critical work." This dynamic forces marketers to rethink fundamental assumptions about how business gets done.The numbers tell part of the story. With over 5,000 cybersecurity vendors flooding the market, standing out based solely on technical specifications has become nearly impossible. Many solutions address similar problems with comparable features. The differentiator, Velasquez argues, isn't in the technology itself but in how that technology transforms the buyer's daily experience."We have to shed that technical layer and go for the emotion," Velasquez says. "If they buy our product, how is it gonna make them feel? Are they gonna get their weekends back with family? Are they actually gonna go to sleep without stress?" This human-centered approach represents a fundamental shift from the feeds-and-speeds messaging that dominated cybersecurity marketing for years.The industry is witnessing what Velasquez calls an "evolution slash revolution" in marketing tactics. Humor, entertainment, and authentic storytelling are replacing dense whitepapers as the first touch point. The goal isn't to dumb down complex technology but to create space for meaningful engagement by first addressing the emotional reality of a stressful profession.Trust remains the currency that matters most. Peer recommendations carry exponentially more weight than any advertising campaign. Security professionals rely on trusted networks to validate purchasing decisions, making community building and genuine thought leadership more valuable than aggressive outreach. Word-of-mouth referrals from colleagues who have seen real results trump even the most sophisticated demand generation campaigns.The emergence of AI as a marketing buzzword presents both opportunity and risk. Whitver notes that countless vendors now position themselves as "AI-native" or "agentic AI" solutions without articulating meaningful differentiation. "If that's what you remember about their product, what do you actually do?" she asks. The challenge for marketers is communicating AI's business value without contributing to the noise.CyberMarketingCon 2025 addresses these challenges head-on. Running December 7-10 in Austin, the conference brings together more than 550 marketing professionals for hands-on workshops, peer learning, and practical strategy sessions. Dedicated tracks cover brand, demand generation, operations, communications, and product marketing, with special summits for CEOs and sales leaders.Hands-on AI workshops represent a conference highlight. Attendees can build marketing agents using n8n, explore Clay for go-to-market planning, or participate in a marketer-focused capture-the-flag hacking exercise. The "Marketing Time Machine" theme balances timeless fundamentals with forward-looking innovation, acknowledging that effective marketing requires both solid foundations and experimental thinking.What sets CyberMarketingCon apart is its community-first philosophy. Despite 40-50% year-over-year growth, organizers prioritize maintaining an intimate, reunion-style atmosphere. Many CMOs bring entire teams for what becomes a working offsite, with different members attending specialized sessions then synthesizing insights into unified strategies.The conference's success metric reflects this philosophy. "Our KPI is: is it worth your time?" Whitver says. In an industry where time represents the scarcest resource, that might be the most important question of all.For cybersecurity marketers navigating an increasingly complex landscape, CyberMarketingCon ...
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    30 m
  • First CISO Charged by SEC: Tim Brown on Trust, Context, and Leading Through Crisis - Interview with Tim Brown | AISA CyberCon Melbourne 2025 Coverage | On Location with Sean Martin and Marco Ciappelli

    First CISO Charged by SEC: Tim Brown on Trust, Context, and Leading Through Crisis - Interview with Tim Brown | AISA CyberCon Melbourne 2025 Coverage | On Location with Sean Martin and Marco Ciappelli
    Oct 15 2025
    First CISO Charged by SEC: Tim Brown on Trust, Context, and Leading Through Crisis - Interview with Tim Brown | AISA CyberCon Melbourne 2025 Coverage | On Location with Sean Martin and Marco CiappelliAISA CyberCon Melbourne | October 15-17, 2025Tim Brown's job changed overnight. December 11th, he was the CISO at SolarWinds managing security operations. December 12th, he was leading the response to one of the most scrutinized cybersecurity incidents in history.Connecting from New York and Florence to Melbourne, Sean Martin and Marco Ciappelli caught up with their longtime friend ahead of his keynote at AISA CyberCon. The conversation reveals what actually happens when a CISO faces the unthinkable—and why the relationships you build before crisis hits determine whether you survive it.Tim became the first CISO ever charged by the SEC, a distinction nobody wants but one that shaped his mission: if sharing his experience helps even one security leader prepare better, then the entire saga becomes worthwhile. He's candid about the settlement process still underway, the emotional weight of having strangers ask for selfies, and the mental toll that landed him in a Zurich hospital with a heart attack the week his SEC charges were announced."For them to hear something and hear the context—to hear us taking six months off development, 400 engineers focused completely on security for six months in pure focus—when you say it with emotion, it conveys the real cost," Tim explained. Written communication failed during the incident. People needed to talk, to hear, to feel the weight of decisions being made in real time.What saved SolarWinds wasn't just technical capability. It was implicit trust. The war room team operated without second-guessing each other. The CIO handled deployment and investigation. Engineering figured out how the build system was compromised. Marketing and legal managed their domains. Tim didn't waste cycles checking their work because trust was already built."If we didn't have that, we would've been second-guessing what other people did," he said. That trust came from relationships established long before December 2020, from a culture where people knew their roles and respected each other's expertise.Now Tim's focused on mentoring the next generation through the RSA Conference CSO Bootcamp, helping aspiring CISOs and security leaders at smaller companies build the knowledge, community, and relationships they'll need when—not if—their own December 12th arrives. He tailors every talk to his audience, never delivering the same speech twice. Context matters in crisis, but it matters in communication too.Australia played a significant role during SolarWinds' incident response, with the Australian government partnering closely in January 2021. Tim hadn't been back in a decade, making his return to Melbourne for CyberCon particularly meaningful. He's there to share lessons earned the hardest way possible, and to remind security leaders that stress management, safe spaces, and knowing when to compartmentalize aren't luxuries—they're survival skills.His keynote covers the different stages of incident response, how culture drives crisis outcomes, and why the teams that step up matter more than the ones that run away. For anyone leading security teams, Tim's message is clear: build trust now, before you need it.AISA CyberCon Melbourne runs October 15-17, 2025 Coverage provided by ITSPmagazineGUEST:Tim Brown, CISO at SolarWinds | On LinkedIn: https://www.linkedin.com/in/tim-brown-ciso/HOSTS:Sean Martin, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.seanmartin.comMarco Ciappelli, Co-Founder, ITSPmagazine and Studio C60 | Website: https://www.marcociappelli.comCatch all of our event coverage: https://www.itspmagazine.com/technology-and-cybersecurity-conference-coverageWant to share an Event Briefing as part of our event coverage? Learn More 👉 https://itspm.ag/evtcovbrfWant Sean and Marco to be part of your event or conference? Let Us Know 👉 https://www.itspmagazine.com/contact-us Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    27 m
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