The Future of Sports and Entertainment: Decentralized Ownership and the Role of Web3

In this episode of Old Men New Money, Phil Larmon discusses the systemic issues plaguing the sports and entertainment distribution models. He argues that the current system is fundamentally broken due to the disappearance of scarcity, leading to economic collapse and fragmentation in media consumption. Phil breaks down how Web3 technology can solve these problems by introducing scalable ownership models, decentralized content creation, and peer-to-peer betting. He explains how tokenized media distribution can align the interests of fans, creators, athletes, and leagues, making them stakeholders rather than mere consumers. The episode concludes with a look at how this shift will permanently change the economics of sports and entertainment.

00:00 Introduction: The Broken Distribution Model

01:43 The Collapse of Scarcity in Media

03:06 The Rise of Fan Ownership

04:52 Web3: The Future of Media Distribution

05:59 The Streaming Dilemma

07:43 Tokenized Media and Fan Engagement

12:07 Decentralized Betting and the Future of Sports

13:11 The Inevitable Shift to Tokenized Media

17:12 Conclusion: Rewriting the Economics of Entertainment

Revolutionizing Sports Wealth: Athlete Tokenization's Bright Future

In this episode of Old Men New Money, Phil Larmon explores the concept of athlete tokenization as a solution to the financial and identity crises that athletes often face. He differentiates between economically sound tokenization and the hype around NFTs and digital collectibles. He critiques the early attempt by Fantex and explains why it failed due to the absence of supportive laws, technology, and cultural acceptance at the time. Larmon then discusses the modern landscape where high school and college athletes can monetize legally, paving the way for sustainable tokenization. He emphasizes the need for an aligned ecosystem involving agents, managers, and professional associations to ensure these investments are ethical and beneficial for athletes. The episode also explores the potential long-term benefits of tokenization, including post-career earnings and stronger fan engagement, ultimately providing athletes with financial and identity stability throughout and after their careers.

00:00 Introduction to Athlete Tokenization

00:39 The Structural Problems in Sports

02:09 The Fantex Experiment

05:26 The Modern Landscape of Athlete Tokenization

06:12 Case Studies: Potential and Real Examples

13:35 The Role of Agents and Managers

15:32 Post-Career Monetization

18:46 The Four Conditions for Successful Tokenization

20:42 Conclusion and Future Insights

The Blueprint of Tokenization in Modern Entertainment: Real Ownership and Participation

In Episode 22, host Phil Larmon shifts from the 'why' of fan ownership to the 'how', detailing the mechanics behind tokenization within the entertainment industry. This episode delves into how tokenization collapses the traditional layers of access, ownership, and monetization, using blockchain technology to create verifiable, programmable, and transparent ecosystems. Larmon explores practical applications such as tokenized ticketing, fan access, compliant equity models, media distribution, loyalty pipelines, and real-world authentication. He emphasizes that tokenization is transforming everything from music and film to sports and digital collectibles by shifting fans from passive consumers to active participants with real economic stakes. The episode highlights current implementations and future predictions, asserting that regulated, transparent tokenization will revolutionize entertainment.

00:00 Introduction and Recap

00:56 The Blueprint for Fan Ownership

02:04 Tokenized Ticketing Revolution

03:59 Fan Access and Engagement

05:47 Compliant Equity Models

07:25 Media Distribution Tokens

08:58 Loyalty to Equity Pipelines

10:03 Authentication and Digital Twins

11:01 The New Fan Economy

12:01 Real-World Applications and Future Predictions

15:31 Regulation and Compliance

18:39 Conclusion and Next Episode Preview

Fan Ownership in Sports and Entertainment: The Future of Digital Securities

In this episode of 'Old Men New Money,' Phil Larmon dives into how digital securities can revolutionize the sports and entertainment industries. By applying the concepts of digital assets, compliance, and tokenization, fans, athletes, and creators can all benefit in unprecedented ways. Larmon illustrates how stadium districts can be tokenized, offering fans real, fractional ownership and creating new economic alignments between stakeholders. He also discusses the potential for regulated digital securities to transform fan participation, support athletes' financial health, and reshape the entertainment industry. The future of fan ownership is explored through practical examples and the promise of a more inclusive, economically aligned model.

00:00 Introduction to the Series

00:55 The Emotional Power of Sports and Entertainment

01:47 The Problem with the Old Model

02:17 The Promise of Digital Securities

03:55 Stadium Districts: The Future of Sports Real Estate

06:12 Fan Tokens vs. Real Ownership

11:35 The Role of Digital Securities in Entertainment

12:34 The Future of Fan Ownership

14:28 Conclusion and Next Steps

The Rise of Community Marketing Officers: Transforming Customer Advocacy

In this episode of 'Old Men, New Money,' Douglas Borthwick discusses the emergence of community marketing officers (CMOs), who differ from traditional chief marketing officers. CMOs are customer investors actively involved in promoting the business, motivated by their financial stakes in the company's success. Borthwick covers effective CMO program structures, the importance of compliance, and the impact of aligning ownership with advocacy incentives. He provides practical guidelines for businesses to implement CMO programs and discusses the future potential of this marketing strategy. Real-world examples from Web3 projects and insumer companies are highlighted to showcase the effectiveness of community-driven marketing.

00:00 Introduction to Community Marketing Officers

01:23 The Power of Customer Investors

04:19 Structures for Incentivizing CMOs

06:32 Legal Considerations and Compliance

08:07 Implementing a CMO Program

09:33 Web3 Examples of Community Marketing

11:03 Measuring CMO Program Success

13:03 Common Mistakes and Risks

16:28 Future of Community Marketing

19:13 Conclusion and Resources

Explore further with my books, The Insumer Model and Your Equity in Your Pocket, both available on Amazon.

Integrating Marketing and Investor Relations: The Insumer Model Explained

In this episode of Old Men New Money, Douglas Borthwick delves into the convergence of marketing and investor relations departments through the insumer model. Traditionally, these two business functions operate in isolation, but when combined, they create unique competitive advantages. The insumer model transforms customer loyalty into an investment thesis and integrates brand loyalty with equity appreciation. Real-world examples, such as Blue Mountain Coffee, demonstrate how businesses can benefit from this integrated approach by converting emotional ownership into financial ownership. The episode also discusses practical steps for implementing the insumer model, including customer acquisition, capital raising, measuring ROI, and maintaining privacy. With references to extensive market research and successful case studies, Borthwick provides a comprehensive guide for consumer-facing companies to align customer loyalty with shareholder value.

00:00 Introduction to Insumer Model

00:57 The 30-Second Version

02:16 Real-World Examples

02:51 Marketing and Investor Relations Integration

04:32 Implementing the Insumer Model

11:15 Privacy Concerns and Solutions

12:59 Case Study: Treasure Experience

15:06 Metrics That Matter

16:47 Action Steps for Businesses

18:01 Conclusion and Next Steps

Bridging the Gap: Understanding Hybrid Security Tokens

In this episode of Old Men New Money, Douglas Borthwick discusses common fears associated with pure digital securities and introduces the concept of hybrid security tokens. Hybrid tokens offer both traditional paper certificates and digital tokens, easing the transition to digital securities. Douglas explains the technical process behind hybrid tokens, shares insights from his experience at INX, and highlights the benefits of providing both options to cater to different investor preferences. He also provides practical advice for companies implementing these models and investors considering them.

00:00 Introduction to Digital Securities

00:15 Common Concerns with Digital Securities

00:46 Introducing Hybrid Security Tokens

01:27 Real-World Examples and Benefits

04:21 Mechanics of Hybrid Security Tokens

05:37 Implementation and Costs

06:50 Conversion Processes Explained

08:24 Case Studies and Adoption

13:44 Future Predictions and Advice

17:06 Conclusion and Next Episode Preview

Unlocking the Potential of the Insumer Model™: Aligning Consumers and Investors with Tokenized Equity

In this episode of 'Old Men, New Money®,' Douglas Borthwick introduces the Insumer Model™, a concept merging investor and consumer identities through tokenized equity. Borthwick explains how traditional stock ownership can be transformed using blockchain technology to provide immediate benefits at the point of sale. He details the advantages of this model, including enhanced customer loyalty, better feedback, and reduced marketing costs. Real-life examples and potential challenges are discussed, highlighting how businesses and individuals can benefit from this integrated approach. Future episodes will delve deeper into related topics like hybrid security tokens and brand loyalty.

00:00 Introduction to The Insumer Model™

00:19 The Starbucks Scenario: A Wake-Up Call

00:55 The Concept of Tokenized Equity

01:28 The Genesis of The Insumer Model™

02:50 The Apple Example: Invisible Ownership

04:33 The Three Dimensions of Value

06:14 Real-World Applications and Examples

07:48 The Role of NFTs in Verification

09:25 Implementing The Insumer Model™

11:52 Psychological Shifts and Behavioral Changes

15:34 Challenges and Solutions

16:42 Future Predictions and Action Steps

19:56 Conclusion and Upcoming Episodes

About the Author

Douglas Borthwick is not only one of the voices behind “Old Men, New Money®” but also a visionary championing the integration of consumer and investor identities through groundbreaking concepts like The Insumer Model™. With practical experience intertwining stock ownership and retail benefits, Douglas invites you to join his journey of shaping tomorrow’s business landscape today. His books, The Insumer Model and Your Equity in Your Pocket are available on Amazon today.