This month on OUTdrive, President and CEO Megan Hartman covers two aspects of digital marketing we're discussing right now:

• What brands need to understand about AI-generated content and copyright, and why human involvement in your creative process matters more than ever

• How TikTok is growing as a search and discovery tool, and where things stand with the platform's U.S. ownership

Whether you're leaning on AI to produce content or deciding if TikTok belongs in your social media mix, this episode gives you the context to make smarter marketing decisions.

This month on OUTdrive, President and CEO Megan Hartman covers three trends we're discussing with clients right now:

• Why long-form video is a valuable content format for search visibility and brand trust

• What early ads inside AI search and chat tools could mean for brands

• Why website accessibility is now a must-have for compliance and user experience

Avoid getting caught off guard in the fast-paced world of marketing. Tune in to this episode to keep your business ahead of the curve.

OUTdrive is kicking off the year with a refreshed video format and quick, actionable insights from Callis President and CEO Megan Hartman. In this episode, Megan highlights three major AI trends shaping marketing today. Learn how AI is influencing ad creative, changing how people search online and shifting what users see on platforms like Instagram. Walk away with practical takeaways to help your brand stay relevant, visible and trusted.