Nurturing customers in WooCommerce

Customer nurturing is the essential process of turning leads into customers, customers into repeat customers, and repeat customers into brand advocates. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Léa Oriol, a GoDaddy Product Manager, and Simon Porter, a GoDaddy Support Engineer, to discuss customer nurturing.

The panel shares statistics and anecdotes on first-time buyers, the allure of loyalty rewards, the transition from one-time customer into repeat customer, and what businesses can do to create significant brand loyalty.

From there, they cover several strategies to help with nurturing including lead gen and lead capture, automated email marketing, setting up loyalty points and rewards in WooCommerce, and encouraging brand advocacy.

Finally, in the Q&A, the panel addresses backup frequency for WooCommerce sites and the role of AI for small- and medium-sized eCommerce businesses.

Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting

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Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)

OptinMonster - https://optinmonster.com/

MailOptin - https://mailoptin.io/

AutomateWoo* - https://automatewoo.com/

WooCommerce Points and Rewards* - https://woocommerce.com/products/woocommerce-points-and-rewards/

ReferralCandy - https://www.referralcandy.com/

AutomateWoo Refer-a-Friend add-on - https://woocommerce.com/products/automatewoo-refer-a-friend/

SurveySparrow chatbot - https://surveysparrow.com/products/chatbot-for-website/

Chatfuel - https://chatfuel.com/

Product Recommendations - https://woocommerce.com/products/product-recommendations/

The famous flannel top - https://www.landsend.co.uk/Womens_Brushed_Flannel_Shirt/pp/P_38136.html

The famous popcorn - https://www.bepopcorn.ch/

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Sources for statistics:

https://www.smallbizgenius.net/by-the-numbers/lead-nurturing-statistics/#gref

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