Nudges for Social Good: Ep 11 (City of Wolverhampton Council)

Shanara Abdin, Behavioural Science Specialist in the Public Health department at Wolverhampton Council and Michael Salmon, Head of Insight Health and Wellbeing at Active Black Country, join Rhian Gladman to discuss their behavioural insights trial, WV Gets Active. This trial was delivered in partnership to increase physical activity levels amongst low socioeconomic and inactive residents in Wolverhampton. They discuss the impact of delivering this trial during the COVID-19 pandemic and how the insights from this trial will be expanded upon to continue to deliver targeted interventions to increase physical activity levels in the area.

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