Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your book. Amazon ads can help you reach beyond your social bubble.

Many authors think they need a series to make ads work, but that’s not true. You can run profitable ads even if you only have one book published.

In the latest episode of Novel Marketing, you’ll hear from author and Amazon advertiser Scott LaPierre. We discuss proven strategies to reach readers beyond your network and turn clicks into sales.

You’ll learn

• Which type of ads are most efficient for a stand-alone book
• How you can work smarter, not harder when setting up your ads
• How much you should spend on ads to get good data about whether they’re working for you

Listen in or read the blog version to get actionable tips and start advertising to unlock the power of Amazon’s search engine to boost your book’s visibility and sales.

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Publishing is changing faster than ever before. New AI tools are dropping every time you turn around, and the way authors write, publish, and sell books is being rewritten in real-time.

On Novel Marketing has been committed to sharing evergreen marketing principles that do not change, which is why it's become such a trusted resource for authors.

However, this strategy has left many authors on their own to sort out weekly publishing news. The result is that they find a lot of sensationalistic hearsay that spreads on author Facebook groups.

So, I asked myself, "How do I connect my audience with reliable publishing news while maintaining the evergreen nature of the podcast?"

With a brand-new show called Author Update!

Author Update is where we break down the latest news in publishing, from Amazon feature rollouts to global events that could affect book printing. We go beyond the headlines to talk about what it means for you as an author.

This week on Novel Marketing, we're sharing ​an episode of Author Update​ so you can get a taste of what the new show is like.

We'll cover

• Amazon AI-Powered Search
• Tariffs on Books
• The New "Read Sample" Option on Amazon
• The Economy
• China's American Book Ban
• How to Sound Smart
• And much more!

Blog & Audio Version

​Listen in​ or read the blog ​version of this episode​ to go beyond the headlines and find out what these changes mean for you as an author.

P.S. Author Update now airs live on YouTube Fridays at 4 PM Central and is available on all major podcast apps.

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Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines that sabotage their creativity and productivity.

Here’s what tech companies don’t want you to know: That pricey laptop with all the bells and whistles? Most of those features are totally useless for authors.

​This week’s episode​ is my 2025 Laptop Buying Guide for Authors. You’ll discover:

• Why the processor everyone obsesses over barely matters for writers • Why most professional authors choose Apple • What to avoid when shopping for your next laptop • Links to my laptop recommendations for every budget

As a tech nerd who’s been building computers since age 12 and helping thousands of authors over the last 15 years, I’ll cut through the hype and show you what really matters.

​Listen in​ or ​read the blog version​ and finally get a laptop that works for you, not against you.

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