Episode 245: Part 2

In this solo episode I dig into the practical and personal sides of creative entrepreneurship. I share how my — and one pivotal piece of advice — reshaped my mindset, and explain which tools have reclaimed hours on the business side of my brand.

I outline essential legal protections for licensing content — contracts, NDAs, and clear usage rights — and give a simple framework for balancing free content with premium offers so they feed each other. I also discuss how creators should prioritize audience growth versus monetization in year one and offer actionable steps for that tradeoff. I close with a few personal touches: a small ordinary pleasure that brings me unexpected joy, how I manage privacy while sharing parts of my romantic life online, and when I think it’s appropriate to bring up long-term goals like kids, marriage, or relocation in a new relationship.

Host

Olyasha @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

Episode 245 - Part 1

In this solo episode I share practical brand-identity advice for first-timers, the exact moment I decided to create content professionally, and how my personal aesthetic has evolved since I started. I bust the glamour myth—explaining the strategy, inconsistent income, negotiation, and emotional labor behind being visible—and walk you step-by-step through my creative process from idea to published post.

I talk honestly about handling negativity, comparison, and burnout; the role community plays in my work and how I cultivate it; and the toughest business skills I had to learn and why they were worth it. I explain how I treat trends—when I follow, adapt, or ignore them—and how I protect my mental health and set boundaries while living a partly public life.

I also share one risk that paid off and one that didn’t, and the lessons I took from both. I close with actionable advice for anyone starting now who wants to build a meaningful presence—and a few reflections on what it feels like to create and live in Miami.

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast

Episode 244

In this episode Julio Gonzalez breaks down the tax landscape for 2026: new grant opportunities for women entrepreneurs and practical, non-dilutive funding tips; three high-impact tax moves small businesses can implement now; real-world, compliant strategies that distinguish avoidance from evasion; what high earners must do following SALT updates; and a tactical playbook for multi-state operations — all framed around the most wallet‑relevant changes in the One Big Beautiful Bill and clear next steps listeners can take today.

TEXT "ETS" to 26786 to learn how to maximize your tax return or discover available grants.

Guest

Julio Gonzalez https://www.instagram.com/taxreformexpert_ America’s leading tax reform expert and a tireless advocate for strategic wealth preservation through specialized engineering and accounting.

The founder of Engineered Tax Services, one of the nation’s premier engineering firms dedicated to tax strategy and cost segregation. With over 30 years of experience, Julio has become a pivot point in Washington D.C., working closely with legislators to shape tax codes that benefit American businesses and real estate investors.

His journey began with a simple mission: to bridge the gap between engineering and accounting. By applying engineering principles to the tax code, Julio has unlocked billions in tax incentives for thousands of clients across the United States.

https://engineeredtaxservices.com

https://juliogonzalez.com

Host

Olyasha Novozhylova @notbasicblonde_

NotBasicBlonde Podcast @nbbpodcast