Hey there not-so-average marketers!

I'm bringing you something special today - a guest interview that I'm genuinely excited about. You know I don't bring guests on very often, but when I do, they have to bring serious value.

Meet Kimberly Espinel, a London-based food photographer, Instagram expert, and author of two books including her latest "How to Make Your Food Famous." Now, you might be thinking "Zach, I don't sell food or do photography" - but here's the thing: some of the best marketing insights come from studying adjacent industries.

In this episode, Kimberly shares data-driven strategies from interviewing 40+ content creators who have 100k+ followers (many with over a million). This isn't the watered-down Instagram advice you see everywhere - this is deep, strategic insight into what actually works.

What we dive into:

• How often you really need to post for growth (spoiler: it's not daily)
• The real stats that matter for organic growth beyond likes and views
• Why your first 3 seconds are make-or-break for any content piece
• How to analyze your top-performing content and actually replicate it
• The difference between content that grows followers vs. content that nurtures existing audience
• Bio optimization that actually converts visitors into followers

I'll be honest - I've paid good money for Instagram courses that didn't give me half the actionable insights Kimberly shares in this conversation. This is the kind of strategic, data-driven approach that actually moves the needle.

Whether you're struggling to break out of "200 view jail" on reels or you're ready to get serious about organic Instagram growth, this episode will give you a completely new framework for approaching the platform.

Links Mentioned:

• Kimberly's Book - How To Make Your Food Famous
• @TheLittlePlantation on Instagram
• @ZachSpuckler On Instagram

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

I had to address something I keep hearing from clients, students, and potential customers: "I just want it to be more passive."

In this episode, I'm pulling back the curtain on what "passive income" really looks like in the online course and membership world.

Spoiler alert: it's not as passive as you think. I'm breaking down what I call the Four P's of Passive Income:

• Process: Your sales systems and funnels
• People: The team you need to make it all work
• Predictability: How you consistently fill your funnel
• Persistence: The willingness to keep testing and evolving

I share real numbers from our business - we've have near daily sales this year.

The truth? Passive income is really the result of active engagement, active growth, and active management. You can absolutely build systems that generate revenue while you sleep, but maintaining and growing those systems requires ongoing work.

If you've been chasing the "passive income dream" or wondering why your funnels aren't running themselves, this episode will give you a realistic roadmap for what it actually takes to build sustainable, semi-passive revenue streams in your business.

Links Mentioned

• Zach On Instagram
• The FB & IG Ads Bootcamp

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run

In this episode, I'm breaking down the seven biggest Facebook and Instagram ad mistakes I see businesses making repeatedly - costing them thousands in wasted ad spend and missed opportunities.

Based on patterns I've observed in our membership community -- and with personal clients -- these insights will help you avoid the painful trial-and-error process most advertisers go through.

• Discover why skipping the testing phase is the #1 reason most ads fail (and how to properly test creative, copy, and audiences)
  
  
• Understand the "faucet problem" - why turning ads on and off destroys your momentum and results
  
  
• Get my practical advice on why you need at least 90-180 days to truly evaluate if ads are working for you

If you've been struggling with Facebook and Instagram ads or you're hesitant to start because you're afraid of wasting money, this episode will save you countless hours and dollars in preventable mistakes.

Listen now to transform your approach to advertising and start getting the results you've been looking for!

Links Mentioned

• Zach On Instagram
• The FB & IG Ads Bootcamp

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run