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Not Just Candle Talk: Burn the Rules. Build Your Legacy

Not Just Candle Talk: Burn the Rules. Build Your Legacy

De: Not Just Candle Talk
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This isn’t your average business podcast.

Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.


Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.


Hey, I’m Toni, and I know what it’s like to start from scratch.


When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.


Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.

This Podcast Is For You If…



  • You’re tired of overnight success stories with no receipts.
  • You want to make real money while staying true to yourself.
  • You believe business can be both profitable and purposeful.
  • You’re building your brand while managing your real life.






© 2025 Not Just Candle Talk: Burn the Rules. Build Your Legacy
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Episodios
  • Protecting Your Peace: The Entrepreneur's Guide to Sustainable Success
    May 19 2025

    Ever notice how entrepreneurs put peace on layaway? "Once I hit six figures, I'll rest. Once I scale, I'll breathe." But what if peace isn't a milestone—what if it's a muscle that needs daily attention?

    Welcome to Part Two of Finding Peace, where we dive deeper into the boundaries, habits, and healing every entrepreneur needs to sustain success. After experiencing burnout firsthand and having to scale back my own schedule, I've learned a truth worth sharing: if success costs you your peace, it's simply too expensive.

    This episode explores three essential habits for protecting your peace: scheduling non-negotiable silence, saying no to buy back time, and redefining productivity to include rest and play. We challenge the uncomfortable feeling many entrepreneurs experience during calm periods—that traumatic response masquerading as truth that whispers "you're not doing enough." Instead, we embrace stillness as a powerful skill where clarity lives and breakthroughs happen.

    Your nervous system deserves stability, not survival mode. Your ambition deserves space to breathe. As you build something meaningful, don't push peace to the bottom of your to-do list. What's the point of creating something beautiful if you're too burnt out to enjoy it? This week, choose peace on purpose—journal it, protect it, speak it into existence with the same intention you bring to your business goals.

    If burnout, anxiety, or isolation has become part of your entrepreneurial journey, let this episode be your reminder to prioritize wellbeing alongside success. Share it with another entrepreneur who needs to hear this message, and join me in creating businesses that sustain rather than drain us.

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    8 m
  • The Town That Hustled in the Dark
    May 19 2025

    What happens when the lights go out but the entrepreneurial fire keeps burning? This captivating episode takes you on a journey to fictional Ebon Hollow, where three unlikely entrepreneurs—Rena, Jax, and Nova—transform darkness into opportunity when their town loses power permanently.

    Their story unfolds as a powerful metaphor for building something meaningful from nothing. Without funding or fancy websites, these characters create businesses that resonate deeply with customers: a café-turned-candle bar, custom metal candle holders inscribed with messages of resilience, and handcrafted candles with names like "CEO in the Shadows." Their success reveals a fundamental truth about entrepreneurship: your brand isn't defined by what you sell but by what people feel when they experience it.

    The tale takes a compelling turn when a developer offers a life-changing sum to buy their block. This pivotal moment forces a profound question many entrepreneurs face: what's the price of your dream? Through community action—organizing a Night Market festival that showcases their collective power—they demonstrate that sometimes the strongest business strategy isn't a marketing plan but a community that believes in your vision. Their journey reminds us that true success isn't measured by traditional wealth but by creating something that pays in peace, purpose, and connection. When facing your own entrepreneurial darkness, remember this episode's core message: legacy isn't about scale—it's about what continues to burn bright long after you're gone. What will you build when your lights go out?

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    9 m
  • The Lost Receipt: A Story of Dreams,Debt and Redemption in Business
    May 15 2025

    Have you ever felt like you're pouring everything into your business but getting nothing in return? Today's story will resonate deeply with anyone who's experienced entrepreneurial burnout.

    Meet Nina, a 34-year-old candle maker who started Wicken Flame with just $500 and a dream. Her initial success quickly gave way to the harsh realities of business ownership—shelves full of product, an empty bank account, and that devastating moment when she whispered to herself: "I think I'm done." The lost receipt she holds becomes more than just proof of a wasted purchase; it's the physical manifestation of her burnout and doubt.

    What makes Nina's story powerful isn't just her struggle but her path to renewal. Through an unexpected conversation with her elderly neighbor June, she discovers she doesn't need permission to restart—she just needs a plan. We break down exactly how Nina turned things around: analyzing her finances without judgment, pausing activities that weren't converting, using authentic storytelling to rebuild customer connections, and implementing systems that prevented future chaos.

    The statistics are sobering—43% of small business owners question whether they'll survive another year. Yet Nina's journey reminds us that survival doesn't require viral success or overnight millions. Her victory came in paying off debt, building a waitlist of customers who valued her work, and finding joy in her craft again. That lost receipt? It now hangs framed in her studio, a reminder that every setback contains wisdom if we're willing to see it.

    What's your lost receipt moment? What almost made you quit? Share this episode with a fellow entrepreneur who might need their own mug of metaphorical tea today. Remember, it's okay to feel lost in business—it's just not okay to stay there.

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    9 m
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