Northeast Florida housing faces ‘normal’ year amid marketing shifts

Northeast Florida’s housing market is shifting into what builders call a “more normal” year — still strong, but shaped by higher interest rates, local fees, and the push-and-pull over growth. NEFBA President Scott Brannock (Tidewater Homes) joins “This Week in Jacksonville: Business Edition” to explain what the Northeast Florida Builders Association does, why workforce development is his biggest 2026 priority, and how local policies can either expand attainable housing—or make it harder to build. Brannock discusses the region’s permit trends, the real cost drivers behind “affordability,” why impact fees are a top legislative issue in Tallahassee, and why “missing middle” options like duplexes and triplexes may be key to keeping Northeast Florida livable as it grows. Learn more about your ad choices. Visit megaphone.fm/adchoices