Norman Sheun: Valuing Yourself in Business with Architect Norman Sheun

Happy Business Radio welcomes architect, designer and international creative thinker Norman Sheun, whose professional journey highlights the power of taking opportunities with both hands.

Norman shares how he transitioned from a young student in England to a registered architect in Australia, eventually working on landmark projects such as the Brighton Jetty, the Telstra communication tower, and major government developments. His story illustrates how unexpected shifts — including economic downturn and business restructuring — can pave the way for new beginnings.

Throughout the conversation, Norman and Peter explore the importance of resilience and self-belief, particularly when it comes to setting fees, recognising your worth and saying yes to opportunities before you feel “ready.” Norman’s early experience of being trusted with a major contract only three months after graduating became a turning point — one that shaped his confidence and accelerated his career.

The episode dives into the business realities facing entrepreneurs: the need for mentors, the courage to accept new challenges, and the ability to learn from mistakes. Norman shares powerful insights into working remotely, building strong client relationships, and expanding internationally through reputation and integrity — not advertising.

The discussion ends with a reminder that business growth mirrors nature. Just as new life emerges after a bushfire, every setback presents an opportunity for reinvention. Norman’s journey from Hong Kong to England, to Adelaide, China and Romania demonstrates the remarkable outcomes that arise when passion meets persistence.

Host: Peter Salerno

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Guest: Norman Sheun

Norman Sheun is a registered architect based in South Australia with a professional career spanning more than three decades. Born in Hong Kong and educated in England, Norman completed his architectural studies at the University of Adelaide before launching his own practice in 1991. He has since designed landmark structures, including the Brighton Jetty Telstra Tower, major government facilities, commercial developments and unique residential homes across South Australia.

His work extends internationally with urban planning and hotel projects in China, and an upcoming renewable energy infrastructure project in Romania. Known for his creativity, integrity and calm professionalism, Norman embodies the spirit of a “quiet achiever” whose reputation speaks louder than advertising.

Producer: Ron Fiedler, Podcast City