Events are an important piece of fundraising for an organization. It also takes a lot of work to create an event that donors want to participate in. The fundraising strategy you use for your organization (and whether or not you choose an event) depends on what goals you have for your organization. Also the type of event you choose to host will be influenced by your donor persona. 

Mary is an event producer, and she does a great job of combining fundraising goals with the donor persona into the perfect event for your organization. Let’s spend some time with Mary learning about events. And stick around until the end for a great piece of bonus content. 

In This Episode

• 5:01 - New event trends that are gaining traction right now
• 7:29 - How donors expect to interact with your organization in 2021
• 11:33 - The one thing that can make or break your fundraising event
• 16:06 - What kinds of events are being hosted in 2021?
• 18:39 - Engaging your audience before your event
• 25:12 - 3 quick tips for hiring an event producer

3 quick tips for hiring an event producer

1. Have someone who is a key player in your event planning that understands the fundraising
2. Have someone who is calm, cool, and collected managing your event
3. Have someone who is experienced with the platforms you are using (whether or not the event is virtual)

Nonprofit Fundraising and Marketing: https://butterflyly.com

Reach Mary mary@epevents.org

Instagram @epeventsllc

Today we are talking to Adam and Melissa from DipJar. DipJar is a unique product that helps organizations raise money at a specific location. It replaces the cash box and gives donors a positive experience that inspires them to contribute more. This is one tool that your organization can employ to collect donations when guests are immersed in an experience. 

Listen to the end for some interesting tips on how you can use a DipJar in your fundraising, and the most elaborate examples of how a DipJar has been used by other organizations. 

In This Episode 

• 5:43 - What is a DipJar and how is it used?
• 7:46 - Why should you use a DipJar where you would normally use a cash donation box
• 9:12 - What types of organizations would benefit from implementing a DipJar
• 13:30 - How implementing DipJar influences the overall donor journey for an organization
• 22:31 - Interesting examples of organizations using DipJars
• 26:13 - 3 quick tips for activating donor in a physical location

3 Quick Tips To Activate Your Donors On The Spot

1. Tell a story
2. Make a campaign
3. Be as specific as possible

Today we are talking about sponsorships, partnerships, and developing relationships with businesses. This can be uncomfortable for beginning nonprofits, but working with the business community is important to both the businesses and the nonprofits. In this episode, we talk about how to find partners, how to determine if a partnership is working, and the legal things you need to watch out for when navigating your partnership. 

In This Episode 

• 3:05 - How nonprofit organizations can get started with navigating partnerships
• 5:05 - Determining if a business would be a good partner for your nonprofit
• 9:44 - Approaching partnership conversations with businesses in your community
• 13:51 - The difference between sponsorships and partnerships
• 22:46 - Resources and people that the nonprofit will need in order to manage a partnership
• 28:17 - What to do when a partnership is not working out
• 31:21 - Everything you need to know about tax compliance when working with businesses
• 34:03 - Top 3 tips for building partnerships between nonprofits and businesses

3 Quick Tips On Building Relationships with Donors

1. Research the mission of the business and make sure it aligns with the mission of your nonprofit
2. Know what you need to get from the company as a nonprofit
3. Be willing to prove your worth to the company