No Shortcuts: How BONANA Earned HubSpot’s Customer-First Award in Under 2 Years

Jasey Tielen built BONANA to do what most partners only talk about—drive real customer impact. In just two years, BONANA won HubSpot’s Customer-First Award in EMEA. How? By aligning people, process, and data, especially as AI transforms how we work. In this episode, Sarah and Jasey get into: What it means to be a “trusted advisor” in today’s ecosystem How to build trust without custom code or flashy hacks Why services firms are best positioned to lead the AI transition For anyone navigating the complexity of upmarket growth, shifting expectations, or the messy middle of AI adoption—this conversation is a breath of fresh air.