• No Posts, No Problem: Why Hinge is Silent on Social Media

  • Apr 14 2025
  • Duración: 33 m
  • Podcast

No Posts, No Problem: Why Hinge is Silent on Social Media

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  • Resumen

  • What happens when a dating app doesn't do social media the usual way?

    In this episode of What the Social, we talk to Jackie Santos, CMO at Hinge, about why the brand doesn't post on socials – and is still thriving. From values-driven creator partnerships to region-specific storytelling, Jackie breaks down Hinge’s unique approach to social and what really matters when it comes to KPIs.

    Tune in for insights, inspo, and a fresh take on how to build brand love without posting 24/7.


    Timecodes:

    00:01:37 Start of conversation

    00:02:42 Everyday working life

    00:04:08 Team set-up

    00:06:30 Social media activities

    00:14:20 Influencers vs. creators

    00:20:30 Cultural differences in sating

    00:24:50 KPIs

    00:26:30 Exchange with competitors

    00:28:13 Everyday working life

    00:31:00 Future Hinge features



    Mentioned:

    Shane

    Erik Schmitt



    More about us:

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