After delving into alcohol-free for a segment for BBC Breakfast, Briony (Escape to the Country, Morning Live, Food Unwrapped) shares her experience of being alcohol-free and what she thinks consumers are looking for.

In this inspiring conversation with BBC personality Briony May Williams as she opens up about her journey of over a year sober and her quest for the perfect alcohol-free drink. Hosted by Club Soda Founder Laura Willoughby, they discuss Briony’s experience of giving up alcohol just before her 39th birthday (and will turn 40 a year alc-free!) navigating milestone celebrations without booze.

Briony discusses the positive impact of alcohol-free drinks on her life and relationships. She emphasises the need for venues to offer appealing non-alcoholic options and the power of customer feedback in driving change. Briony shares her strategies for socialising confidently without drinking alcohol.

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Ben Branson gives State of the Sector address reflecting on the remarkable progress and achievements since 2015.

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B Creative share why designing a brand with soul is critical when helping your audience choose, love and come back to your drink.

In a category that continues to develop and a wide range of needs and occasions to be considered, the role of brand design can help effectively and authentically tell your story and convert new consumers

Click here for the full biographies of the speakers.