Nir Eyal — The Psychology of Addictive Products (EP.266)

Author, speaker, founder, investor and behavioral design maestro Nir Eyal joins me for his second appearance on the show.

Today, we dig into Nir’s first book, “Hooked: How to Build Habit-Forming Products.” We also discuss the difference between coercion and persuasion, AI’s use case as our personal Jiminy Cricket and MUCH more!

I hope you enjoy this conversation as much as I did. For the full transcript, episode takeaways, and bucketloads of other goodies designed to make you go, “Hmm, that’s interesting!”, check out our Substack.

Important Links:

• Nir’s personal blog
• Nir’s LinkedIn
• Nir’s Twitter
• Nir’s YouTube channel
• Nir’s Habit Tracking Tool
• Nir’s Schedule Maker Tool

Show Notes:

• What Makes Silicon Valley’s Tech Products So Sticky?
• The Morality of Manipulation
• The Perils of Legalized Gambling
• Twitter is for Journalists and Nerds
• AI for Behavioural Design
• Believing in our own Agency
• On Labels and Limiting Identities
• Pills Don’t Teach Skills
• The Power of an Internal Locus of Control
• Escaping Discomfort & Getting Hooked
• AI as a Self-Directed Personal Tutor
• Nir As Emperor of the World

Books Mentioned:

• Hooked: How to Build Habit-Forming Products; by Nir Eyal
• Influence; by Robert Cialdini
• Sick Souls, Healthy Minds: How William James Can Save Your Life; by John Kaag