Nielsen’s Big Data Shake-Up: WWE & AEW Viewership Takes a Hit | Pollock & Thurston
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Nielsen’s Big Data Shake-Up: WWE & AEW Viewership Takes a Hit | Pollock & Thurston
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John Pollock and Brandon Thurston chat with Douglas Pucci of Programming Insider about Nielsen’s new method of tracking viewership and the negative impact it has shown for professional wrestling programs.
Pucci explains how the new method differs from the previous model, its impact on other genres of programming, and why pro wrestling has seen significant decreases.
Then, Pollock & Thurston chat about why this is a big story, WBD responds to Thurston’s inquiry, and whether this could affect TNA.
Music courtesy: “Panic Beat” by Ben Tramer
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