Nicole Parlapiano on the Art and Science of Tubi’s Creativity

In this episode of The Sonic Truth, host Scott Simonelli sits down with Nicole Parlapiano, Chief Marketing Officer of Tubi, for a deep dive into the rapidly shifting world of connected television (CTV). Nicole shares her unconventional journey from private equity to leading one of the most culturally resonant streaming brands. She breaks down the creative thinking behind Tubi’s breakthrough Super Bowl campaigns, the evolving realities of ad-supported streaming, and why understanding niche audiences is essential to standing out in a crowded media landscape. The conversation also explores how Tubi is empowering creators with new tools, platforms, and opportunities to bring fresh, diverse voices into Hollywood — and what the future of CTV innovation may look like.