Nick & Supriya's (Microsoft) Quick Conversation: What's The Key Takeout from The Marketing Society's Digital Day?

🔑 “The brand is the beginning and the brand is the end...it is the brand that lives on” 🔑

Supriya Dev-Purkaystha (She/Her), Microsoft

At The Marketing Society’s brilliant #TheDigitalDay, I had the chance to grab a "Quick Conversation 🎤" with Supriya Dev-Purkaystha (She/Her), Head of Media & Ad Tech Solutions at Microsoft UK, just after she came off stage having delivered an excellent summary of the afternoon.

👉 So I asked: What was "The Key 🔑 Takeaway" from the afternoon?

🎯 Supriya Dev-Purkaystha (She/Her)'s answer was great in that it summarised a theme, rather than each talk individually:

⚡ Put Brand and Brand Purpose Front and Centre.

Here’s what Supriya shared:

1️⃣ “It’s about bringing it (brand) to the forefront, about living those values and the purpose and about thinking about those, when we are devising our marketing strategies, when we’re thinking about platforms that we want to be on, when we’re thinking about the creative…”

3️⃣ “Is it (brand) really living those values? living that purpose? And does it resonate with consumers?”

4️⃣ “Remember, it’s the brand that lives on...regardless of who is around it. It’s the brand that has to survive. It’s the brand that has to grow. So you need to put brand front and centre. And it’s the role of the marketer to champion that.”

💬 And this line summed it up perfectly:

🔥 “We evolved from talking about performance marketing to talking about brand performance, because the brand is the beginning and the brand is the end.” 🔥

📢 A powerful reminder: the marketer’s vital and business critical role is to define, manage, and grow the brand.

That makes our role central to the business, not just culturally and in comms, but commercially too.

🙏 Huge thanks to Supriya Dev-Purkaystha (She/Her) for such a sharp and purposeful takeaway from a packed and thought-provoking day.

🙏 Thank you to Sophie Devonshire⚡️ for hosting the day so faultlessly as always (it's all about the Bots 👀 ) and The Marketing Society team for yet another insight packed day of inspiration: Rachel Letham (Montague-Ebbs), Ed Dawes, Anna Barber, Milena Spranger.

Also great to catch up with and meet other members: Brandon Borden, Mays Elansari, Ritchie Mehta, Andy Sandoz, Emily Samways, Ross Edwards, Hannah Hattie Matthews, Jack Thomas Williams and many more!

🔥 Finally and importantly....congratulations to The Marketing Society on your new branding (click The Marketing Society to see their new logo)!

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