Nick & Miranda Hipwell's Quick Conversation (CEO of adam&eveDDB UK): What's The Key to Successful Client - Agency Relationships?

🔑 “The key to successful client and agency relationships is all about putting emotion and feeling first in those partnerships.” 🔑

Miranda Hipwell, adam&eveDDB

I met up with Miranda Hipwell, CEO of adam&eveDDB London, for a Quick Conversation 🎤 to explore what The Key 🔑 is to successful Client–Agency relationships.

👉 Miranda’s answer: Emotion & Feeling First

Miri believes that truly great partnerships and great work start with empathy, not just process.

Here is what Miri shared:

1️⃣ “It’s about asking: What does this client really mean by what they’re saying? What do they really want in this brief?”

2️⃣ “How are they feeling? What do they want personally and what do they want for their brand?”

3️⃣ “That emotional lens becomes a kind of North Star guiding decision-making across everything we do together.”

4️⃣ “When you understand those feelings and bring them to life for the brand in service of your client’s ambition that’s when you move not only their business forward, but them and their career too.”

🎈 Miri also shared a brilliant case study from adam&eveDDB’s long-term relationship with Mars Petcare, and a Thanksgiving campaign for IAMS in the U.S. featuring a giant balloon version of a real-life overweight dog, Waylon, that got “stuck” between two buildings in Chicago to highlight pet obesity.

The emotional impact?

Thousands of pet parents took action and Waylon himself is now on a real-life weight-loss journey.

That is feeling-first creativity at its best.

🙏 Huge thanks to Miri for this feelings-first and thoughtful Quick Conversation 🎤

And thank you to the Temptations Cat for the elegant background.

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