Niche to Win: How Ideal Siding Focused on One Thing and Scaled Smart

In this episode of Kickstart My Franchise, we sit down with Alex Filipuk, CEO of Ideal Siding, to explore the real business behind the buzz. From his obsession with FDDs to his franchisee-first approach, Alex shares why he believes Ideal Siding is the most investable brand in home services today.

We cover:

- Why scaling slowly is smarter

- The one-question test every franchisee should ask

- $100K franchise vs. $1.2M acquisition—what’s smarter?

- AI tools, multi-unit deals, and what’s next for Ideal Siding

- Real franchisee success stories (including one who made $420K/year)

- And why being on the fence means you’re not ready

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