Sports may be the most valuable content in media — but the streaming era is making it harder than ever for fans to find the games they want to watch.

In this episode of Next TMT Talks, hosts David Bloom and Daniel Frankel are joined by Jon Giegengack, founder of Hub Entertainment Research, to break down new research on how sports fans are navigating a fragmented media ecosystem.

The conversation explores why streaming services are both expanding sports access and simultaneously creating confusion for fans trying to find games across multiple platforms.

Hub’s latest research surveys thousands of sports fans to track how their viewing habits are changing as leagues move more games to streaming platforms .

• Why 31% of sports fans have now cut the cord
• Why sports fans are increasingly frustrated trying to find games across platforms
• The growing role of YouTube, TikTok, and Instagram in sports discovery
• Why documentaries like Drive to Survive are creating new sports fans
• The rise of sports betting and fantasy sports as engagement drivers
• How streaming platforms are changing sports rights economics
• Why universal search across streaming services may be the next big TV feature
• How younger fans consume sports through highlights and social media

Topics Covered

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