Kate Ross has pivoted her digital agency of the last 15 years, called eight&four, to offer its own suite of AI tools because she was frustrated by the limitations of just using ChatGPT.

She shares the agency’s successes and the misses in building bespoke AI solutions, such as a tone of voice tool that a large travel brand now lets every employee use. Kate also gives us some good old fashioned British cynicism (or realism!) about the hype and bluster (and even white lies) about some of the AI tools out there.

She is also bullish on the future of creativity. So if you’re a marketer, work in an agency, or use tech to sell more in your business, this episode is for you!

LINKS:

Kate Ross on LinkedIn: https://www.linkedin.com/in/katemhross/

eight&four: https://www.eightandfour.com/

EVENTS:

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: ⁠https://www.riverside.fm/?via=lauren-ingram⁠

Samantha G. Wolfe is one of the leading voices in the metaverse space - she is an adjunct professor at NYU's Steinhardt School teaching courses including ‘The Business of the Metaverse, and 'Avatars and Virtual Humans’, and she’s authored two books including ‘Metaversed: See Beyond The Hype’.

We cover AI-generated influencers, using tech for good or evil, and - in her position as a leading expert in emerging tech - what she sees as the next big thing.

LINKS:

Samantha G. Wolfe on LinkedIn: https://www.linkedin.com/in/samanthawolfe/

Samantha’s consultancy PitchFWD: https://www.wearepitchfwd.com/

EVENTS:

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: ⁠https://www.riverside.fm/?via=lauren-ingram⁠

Lea Turner grew her LinkedIn following phenomenally fast in late 2019 - so when covid hit in 2020, she pivoted her business and started offering LinkedIn training.

Now with 168k followers on LinkedIn and a sold-out membership community for small businesses, Lea is the perfect person to tell us how to stand out in the AI era when there’s a ton of noise out there.

We cover:

• Why now is the right time to build a personal brand - and how to get started

• What to write on LinkedIn if you find it cringey

• Algorithm changes to stay on top of

• And Lea’s no-holds-barred thoughts on AI and business

LINKS:

Lea Turner on LinkedIn: https://www.linkedin.com/in/lea-turner/

Lea on Instagram: https://www.instagram.com/leadoeslinkedin/

Get Lea’s free LinkedIn cheat sheet: https://leaturner.co.uk/products/free-linkedin-cheat-sheet

EVENTS:

Follow Next Big Thing for the latest emerging tech news, events, job posts, and learning resources: www.instagram.com/nextbigthingstudios

CREDITS:

Host: Lauren Ingram

Producer: Alex Lane

We record using Riverside. Want to make your own podcast? Get started here: https://www.riverside.fm/?via=lauren-ingram