New Year, New You? Absolutely Not: A Realistic January Reset for Mum Business Owners

If you’ve opened Instagram in January and felt immediately behind…

If you’re being told this is the year to reinvent yourself while you’re still dusting sand out of the sheets, refereeing screen-time negotiations, and acting as unpaid Uber driver…

This episode is for you.

January is not supposed to be a stick to beat yourself with. For us it’s supposed to be a time to gently reenter, not reinvent.

I’m calling BS on the New Year, New You pressure, especially for mums running businesses in the middle of school holidays, Christmas fallout, and real life.

Because January is not the time to demand miracles. It’s a re-entry season, not a reinvention season.

In this episode, you’ll learn:

• Why January is actually the worst time to expect peak performance
• The difference between reinvention and re-entry (and why it matters)
• The 3 counterintuitive “Moxie rules” for surviving January without sabotaging the rest of your year
• How to protect your income without burning yourself out
• What future you will be grateful you handled now

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What we dive into

• Holiday brain fog (yes, it’s real)
• Why “starting strong” is unnecessary and unhelpful for mums
• Lowering the bar on purpose and why that’s smart business
• Choosing ONE revenue-protecting task instead of doing all the things
• How to gently reconnect with your business without losing momentum
• Protecting February, March, and beyond with small, low-energy decisions now
• Why sustainable businesses don’t demand peak performance in survival seasons

My 3 Moxie Rules for January:

✔ Lower the bar intentionally for stability over acceleration

✔ Choose one revenue anchor touch the flywheel, don’t spin it flat out

✔ Protect future you small actions now = less stress later

No massive goals or unrealistic expectations.

And please, no pretending this is a holiday for you when it’s clearly not.

Just permission to do less, stay connected, and enjoy the summer with your kids without blowing up the rest of your year.

And while you’re here:

✔ Subscribe to The Moxie Movement Podcast so you never miss an episode

✔ Follow us on Instagram and Facebook for real-life business conversations

✔ Submit a question there to be answered on a future podcast episode

Remember:

There is no such thing as being behind.

This is not a race.

January is allowed to be gentle.

Stay moxie 💛