If you've ever wondered whether you should be running Facebook ads or Google ads for your business, or tried running ads and watched your money disappear faster than a Tim Tam at morning tea, this episode is going to save you a lot of heartache and money.

Everyone feels like they should be running ads—you see other businesses posting screenshots of their amazing results, and it feels like you're missing out on this magical money-making machine. But here's the truth: ads aren't a magic bullet, and jumping into them too early can actually hurt your business more than help it.

I'm breaking down exactly when you should start running ads, what you need to have in place before you spend a single dollar, and how to know if you're ready to make advertising work for your business.

This episode will either give you the confidence to start advertising strategically, or save you thousands by helping you realise you're not ready yet.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

If you've ever felt like you're constantly creating content but not seeing results, or found yourself posting on five different platforms every day wondering why you're not getting more customers, this episode is going to feel like a warm hug.

Marketing burnout is real, and it's everywhere—but nobody talks about it because we think it means we're not cut out for business. The truth is, the businesses that make marketing look effortless aren't doing more—they're doing less, but doing it better.

In this episode, I'm diving deep into why the "more is better" mentality is actually killing your business results, how to recognise when you're caught in the marketing hamster wheel, and most importantly, how to get off it without sacrificing your growth.

This episode will give you permission to do less while showing you exactly how to make that "less" way more effective.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars.

Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpedo sales to the subtle ones that sabotage long-term success.

We'll cover everything from why you should sell your course before you create it, to the pricing mistake that's costing you sales, to why treating courses as "passive income" is actually killing your business growth.

Whether you're planning your first course or struggling to get consistent sales from an existing one, this episode will help you identify what might be holding you back and give you a clear roadmap for fixing it.

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...