Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be part of achieving them, and you're wondering what you should actually focus on this year.

The problem? That same New Year energy that makes you feel like you can conquer the world also tempts you to commit to way too much. And by February, you'll be exhausted and ready to quit.

In this episode, I'm breaking down what to prioritise in your 2026 marketing strategy—not a laundry list of everything you could possibly do, but the strategic focuses that will actually move your business forward this year. Because here's the truth: the businesses that succeed in 2026 won't be the ones trying to do everything. They'll be the ones who choose the right few things and do them consistently well.

Stop spreading yourself thin. This episode helps you channel your New Year energy into strategic focus that will carry you through the entire year.

Links mentioned:

Stop Doing List

Marketing Momentum Membership

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

If you've ever thought "DIY marketing just doesn't work for me," or felt like you're failing at marketing while everyone else seems to make it look easy, this episode is going to completely change your perspective.

The truth is, DIY marketing absolutely can work—but not the way most people are doing it. There's a massive gap between what you think DIY marketing means and what it actually requires to succeed. And that gap is exactly why you're struggling.

Most business owners believe DIY marketing means doing literally everything yourself with no help, no investment, and no strategy—just figuring it out through trial and error while copying what successful businesses do. That's not DIY marketing. That's marketing on hard mode, and it's setting you up for failure.

In this episode, I'm breaking down the real reasons most business owners struggle with DIY marketing, what they're actually getting wrong, and the seven essential requirements that make DIY marketing finally work.

DIY marketing can work. You just need to stop doing it wrong. This episode shows you how.

Tools & resources mentioned:

• MailerLite
• Momentum Marketing Playbook
• Marketing Momentum Membership

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...

Wishing you all a very Merry Christmas and wonderful holiday season! 🎄🎁🎅🏼

If you've spent this year chasing every algorithm change, trying to keep up with the latest marketing trends, or feeling exhausted from constantly adapting your strategy to whatever Instagram or Facebook decides to prioritise this month, this episode is exactly what you need as you plan for 2026.

While everyone else is scrambling to hack the algorithm in 2026, the businesses that will actually succeed are the ones building sustainable marketing systems based on human connection, not platform trends. And with a new year starting in just a few weeks, this is the perfect time to get it right.

In this episode, I'm breaking down how to build a marketing plan for 2026 that works for you and your business—not just whatever the algorithm wants this week. Because here's the truth: algorithm-dependent strategies are fragile, and what worked in January often stops working by June.

Stop building your business on rented land. This episode shows you how to create a marketing plan that works whether the algorithm loves you or not.

Tools & resources mentioned:

• MailerLite
• Momentum Marketing Playbook
• Marketing Momentum Membership

Send me a message right here

Connect with me

Website: www.newschoolofmarketing.com
Facebook: @newschoolofmarketing
Instagram: @bianca_mckenzie

Work with me:

🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster.
https://newschoolofmarketing.com/accelerate

🔵 MARKETING MOMENTUM: a 6-week 1:1 mentoring package designed to get your marketing unstuck. With three strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone.
https://newschoolofmarketing.com/mentoring

Love the New School of Marketing Podcast?

Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we rece...