New Readers, New Sales: What to Do When Engagement Drops

Summary:Every author faces it eventually—the moment when your audience just isn’t engaging like they used to. Don’t panic! This episode breaks down why audience engagement naturally shifts and what you can do to branch out to new readers. From BookFunnel bundles and newsletter swaps, to guest podcasting, influencer outreach, and testing paid ads, Rebecca shares practical and budget-friendly strategies to help you expand your bubble and revive your book sales.

What You’ll Learn in This Episode:

• Why audience engagement dips (and why it’s normal)
  How to collaborate with other authors using BookFunnel and newsletter swaps
  Simple ways to get on podcasts and grow your reach
  Why influencers and bloggers can help you connect with new readers
  How to test paid ads on a small budget to find new fans

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  Chapters

  00:00 Understanding Audience Engagement Fluctuations

  04:18 Strategies for Re-engaging Your Audience

  07:11 Expanding Your Reach Through Collaborations

  10:26 Testing Paid Advertising for Growth

  
  

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  Links & Resources

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