New Media Show (Audio) Podcast Por Rob Greenlee arte de portada

New Media Show (Audio)

New Media Show (Audio)

De: Rob Greenlee
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New Media Show with Rob Greenlee formerly co-hosted by Todd Cochrane RIP discussing the new media and podcasting space with new weekly guest co-hosts.Spoken Life Media Rob Greenlee © 2025-6 Economía Marketing Marketing y Ventas
Episodios
  • Local Podcasts in a Growing Video World | David Plotz #658

    Local Podcasts in a Growing Video World | David Plotz #658
    Apr 11 2026
    If you are trying to understand where podcasting may still have real, untapped opportunities in 2026 and beyond, this is one of those conversations that point to an important answer: Local. On Episode 658 of The New Media Show, Host Podcast Hall of Famer Rob Greenlee shares a microphone and a video camera with guest David Plotz, founder and CEO of CityCast.fm and co-host of the Political Gabfest podcast from Slate, to: Explore what local podcasts can become in a media environment increasingly shaped by video, platforms, social discovery, and changing audience habits. The conversation starts with local audio, but it quickly opens into something bigger: trust, emotional connection, local relevance, and the question of whether city-based media may be one of the strongest growth areas left in podcasting. David frames City Cast as a network of daily local podcasts, newsletters, social content, and events, built around helping people feel more connected to the cities they live in. The real takeaway in this episode is that local podcasting is not simply a smaller version of national podcasting. It operates under a different set of strengths and constraints. Local Podcasting may never offer the same scale as national audio, but it can offer something more personal and durable: a trusted daily relationship grounded in place. That becomes a powerful differentiator at a time when many creators and media companies are chasing reach but struggling to build loyalty. David brings a rare combination to this topic because he is not just theorizing about local media from the outside. He has built and led major editorial organizations, co-hosted one of podcasting’s longest-running political shows, and is now running one of the clearest experiments in local podcast-first media. In the episode, he explains that podcasting’s deepest strength is not raw information delivery but feeling, intimacy, and connection. He argues that podcasting works when people are not just informed but emotionally connected to the speakers and the place being discussed. That idea becomes the foundation for how City Cast approaches local media. One of the most useful parts of this episode is hearing David describe what City Cast is actually trying to replace and what it is not. He makes clear that City Cast is not primarily a breaking-news operation. Instead, it builds on an existing local news ecosystem and tries to become the smartest, most interesting, and most delightful daily conversation about what matters in a city. That distinction matters. It means City Cast is not trying to be a direct substitute for newspapers or broadcast radio in every function. It is trying to become additive, conversational, and habit-forming in ways that better fit the strengths of podcasting. From there, the conversation moves into the central tension of the episode: if podcasting is so strong at local trust and emotional connection, why is local podcasting still so hard to scale? David is candid about the addressable audience being smaller, discovery being difficult, and the economics still being figured out. Those are not minor obstacles. They are the core business problem. City Cast’s challenge is not simply editorial quality. It is proving that local podcast audiences are valuable, engaged, and commercially meaningful enough to support a durable business. That leads directly into the video. One of the strongest strategic insights in the episode is David’s acknowledgment that City Cast did not lean into social and video early enough. He says plainly that the company is now correcting that. The reason is not that audio has failed. The reason is that discovery increasingly happens elsewhere. Younger audiences find local information through social media, YouTube, and short-form feeds. Audio may still be the best format for relationships and routines, but video and social are becoming essential for visibility, especially among younger audiences. A core theme in this episode is that the real opportunity may not be “local podcasts” as a narrow category, but local media brands built around podcasts. City Cast is already moving in that direction through newsletters, events, social distribution, and membership. David’s description of the “Neighbors” membership concept is especially revealing. It shows that the City Cast brand is not just about delivering content. It is about building a sense of mutuality, place, and civic belonging. That is a different ambition than simply growing downloads. It is also where local podcasting may have an edge over broader media. This episode ultimately lands on a simple reality: local podcasting is real, but it is not easy. Audio still has a unique role to play in building trust and connection, but it is no longer enough to rely on audio alone for growth and discovery. The winning local media brands may be the ones that understand how to keep audio at the center while surrounding it with the right mix of ...
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    59 m
  • Can Apple Make Video Podcasts Matter? | Jay Nachlis #656

    Can Apple Make Video Podcasts Matter? | Jay Nachlis #656
    Mar 25 2026
    In episode 656 of the New Media Show, Podcast Hall of Famer Rob Greenlee is joined by Jay Nachlis, Media Research VP at Coleman Insights. “It’s a timely and deeper conversation about Apple Podcasts moving more aggressively into HLS video streaming and what that really means for the future of podcasting, audience behavior, platform competition, and creator strategy in 2026.” This episode goes far beyond the Apple announcement itself. Jay brings a strong audience research and brand strategy perspective to the conversation, and together we dig into the real question behind all of this: will Apple’s push into video actually change listener and viewer behavior, or is this simply Apple trying to catch up to audience habits that are already being shaped by YouTube and Spotify? “Apple Podcasts still has major brand recognition in podcasting, but may face an uphill battle in the current environment where YouTube has become the default platform for video-based podcast discovery, and Spotify continues to build a more native monetization and creator ecosystem.” We talk about how audience habits often outweigh platform features, why consumer perception matters as much as technical innovation, and whether Apple can reclaim any meaningful momentum in a category it helped establish years ago. We also discuss how this shift is creating a more fragmented publishing environment for creators. Audio and video are no longer just different formats. They increasingly represent different user expectations, different discovery paths, and different monetization opportunities. “We discuss the growing need for creators to think strategically about separate audio and video feeds, platform-native publishing, HLS streaming delivery, audience experience, and the long-term risks of overreliance on closed ecosystems.” Jay and I also explore the broader competitive chessboard. That includes YouTube’s dominance in video & video podcast consumption, Spotify’s continued attempts to define its role in both audio and video, and even whether players like Netflix could successfully move into podcast-adjacent content formats. This episode is really about where podcasting is headed as a medium, not just one Apple feature update. If you are a podcaster, creator, media strategist, advertiser, or platform watcher trying to understand where podcasting, video, discovery, and monetization are all heading next, this is an episode you should not miss. Chapters: 00:00 Apple Video Podcast Push 00:47 Meet the Hosts 01:56 Apple Streaming Update 03:14 Early Podcasting Era 05:19 YouTube Spotify Takeover 07:05 Can Apple Compete 08:25 Research YouTube Wins UX 10:30 Awareness Drives Usage 12:07 Netflix Podcasting Fit 15:58 Discovery Algorithms Habits 18:10 Apple Video Hidden Toggle 19:26 Audio Quality vs Video 22:22 Brand Content Trust Matrix 24:05 Apple Podcasts Brand Gap 24:51 Differentiation Over Video 25:41 RSS and HLS Debate 27:09 Why Listeners Choose Apple 28:03 Zune Era Video Podcasts 30:07 YouTube Parallel History 30:59 Winning Tech Standards 33:16 Reaching Younger Audiences 36:48 Hosting Costs and HLS 39:05 Creator Burden of Video 41:20 Future Screens in Cars 43:23 Marketing and Discovery Fixes 45:35 Alternative Enclosures Path 46:49 Wrap Up and Where to Follow Guest Jay Nachlis LinksJay Nachlis LinkedIn: https://www.linkedin.com/in/jaynachlis/Coleman Insights: https://colemaninsights.com/Tuesdays with Coleman: https://colemaninsights.com/blog/ Host Rob Greenlee and Show LinksNew Media Show: https://newmediashow.com/Rob Greenlee: https://robgreenlee.com/Trust Factor Lab: https://trustfactorlab.com/Adore Creator Network: https://adorenetwork.com/Podcast Hall of Fame: https://podcasthall.com/Rob Greenlee YouTube: https://youtube.com/@robgreenleeRob Greenlee LinkedIn: https://linkedin.com/in/robgreenleeRob Greenlee Instagram: https://instagram.com/robwgreenlee The post Can Apple Make Video Podcasts Matter? | Jay Nachlis #656 first appeared on New Media Show.
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    48 m
  • Apple Video Podcasts, RSS vs API, Rise of Synthetic Creators | Justin Jackson #657

    Apple Video Podcasts, RSS vs API, Rise of Synthetic Creators | Justin Jackson #657
    Apr 7 2026
    If you are trying to understand where podcasting is going in 2026 and beyond, this is one of those conversations that clarifies the whole board. On Episode 657 of The New Media Show, Host Rob Greenlee shares a microphone and a video camera with Justin Jackson, CEO and Co-Founder of Transistor.fm, to unpack two forces reshaping the medium at the same time: Apple’s push back into video podcasts using HLS streaming, and the accelerating rise of synthetic creators and human clones powered by AI. The real takeaway in this episode is that this is no longer just a podcasting story. It’s a media transformation story, and creators who treat it that way will have the advantage. Justin brings a rare combination to this topic because he is not just watching the ecosystem from the outside. He is building one of the most respected independent podcast hosting platforms and is deeply involved in coordinating the industry’s progress through the Podcast Standards Project. One of the most useful parts of this episode is hearing how standards actually get adopted. Podcasting has a coordination problem, and the only way the open ecosystem keeps evolving is when hosting providers, apps, and major platforms agree on what becomes “standard.” Justin explains why this work is slower than people want and why it matters, using real examples such as transcript support and creator-recommendation tooling via Podroll. From there, we go straight into the big shift: Apple leaning harder into video again, this time through HLS. The practical impact for creators is obvious. Video becomes easier to distribute, monetize, and measure across platforms. The strategic impact is bigger. Apple’s move creates a cascade effect. As more hosts build HLS workflows, those streams can increasingly appear not only within Apple’s experience but also through open standards like alternate enclosures, especially if apps continue to adopt them. Justin is bullish on RSS-based open podcasting surviving, not because it is nostalgic, but because consumer demand and creator distribution needs keep pulling it forward. A core theme in this episode is that creators and consumers decide what “a podcast” is, not the industry. Justin puts it plainly: if everyday listeners think podcasts are something they watch on YouTube, that belief drives behavior, and behavior drives platforms. This is why the listen-and-watch switching paradigm matters. Consumers want to start in audio and seamlessly jump into video. That pressure changes production habits over time, because the “audio from the video” becomes the default in many workflows. For some audio-first producers, that feels like a loss. For video-first creators, it is an opportunity to build a more fluid media experience that meets people where they are, whether they are watching closely or listening in the background. Rob and Justin also dig into a topic most platforms are not talking about enough: demographics and attention. Apple Podcasts remains a valuable audience, often older, higher-income, harder-to-reach, and premium-friendly. But YouTube and short-form feeds have already shaped younger consumer habits. Justin raises an interesting possibility that a backlash is forming among Gen Z against addictive, brain-rotting feeds. If that continues, there is a real opening for more mindful media experiences, which could benefit audio- and podcast-style consumption and even give Apple an unexpected positioning angle if they choose to lean into it. Then move into the other major shift: synthetic creators, AI cloning, and AI-generated media at scale. We talk about what is real, what is hype, and what’s already happening in the market. Justin’s perspective is grounded: audiences still choose what they care about, and a lot of AI-generated “slop” is being produced with no real demand. At the same time, I warn that this is the worst the tech will ever be, and that quality is moving fast. The deeper layer is that AI is already part of the content distribution pipeline, because algorithms decide what gets surfaced and recommended. As cloning and synthetic production improve, trust and identification become the bigger story. If people cannot tell what is real, standards for disclosure, verification, and labeling become essential to preserve credibility. This episode ultimately lands on a simple reality: creators do not need to panic, but they do need to adapt. Video is becoming a default entry point. RSS is still resilient, but platform native APIs are expanding. AI will increase volume, forcing platforms to filter more aggressively. The winning creators will be the ones who build trust, produce content people actually want, and package it so it travels across environments without losing the core promise that made the audience show up in the first place. Quick answers What does Apple HLS video mean for podcast creators in 2026?It signals a stronger platform push toward seamless listen-and-watch...
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    2 h y 11 m
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