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New Books in Business, Management, and Marketing

New Books in Business, Management, and Marketing

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This podcast is a channel on the New Books Network. The New Books Network is an academic audio library dedicated to public education. In each episode you will hear scholars discuss their recently published research with another expert in their field. Discover our 150+ channels and browse our 28,000+ episodes on our website: ⁠newbooksnetwork.com⁠ Subscribe to our free weekly Substack newsletter to get informative, engaging content straight to your inbox: ⁠https://newbooksnetwork.substack.com/⁠ Follow us on Instagram and Bluesky to learn about more our latest interviews: @newbooksnetworkNew Books Network Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Zeke Hernandez, "The Truth About Immigration: Why Successful Societies Welcome Newcomers" (St. Martin's Press, 2024)

    Zeke Hernandez, "The Truth About Immigration: Why Successful Societies Welcome Newcomers" (St. Martin's Press, 2024)
    Jan 16 2026
    Immigration is one of the most controversial topics in the United States―and everywhere else. Pundits, politicians, and the public usually depict immigrants either as villains who pose a threat to our economy, culture, and safety, or as victims―needy outsiders whom we must help, at our own cost if necessary. But the data clearly debunk both narratives. From jobs, investment, and innovation to cultural vitality and national security, more immigration has an overwhelmingly positive impact on everything that makes a society successful.In The Truth About Immigration: Why Successful Societies Welcome Newcomers (St. Martin's Press, 2024), Wharton professor Zeke Hernandez draws from nearly twenty years of research to answer all the big questions about immigration. He combines moving personal stories with rigorous research to offer an accessible, apolitical, and evidence-based look at how newcomers affect our local communities and our nation. You’ll learn about the overlooked impact of immigrants on investment and job creation; realize how much we take for granted the novel technologies, products, and businesses newcomers create; get the facts straight about perennial concerns like jobs, crime, and undocumented immigrants; and gain new perspectives on misunderstood issues such as the border, taxes, and assimilation.Hernandez turns fear into hope by proving that immigrants are essential for economically prosperous and socially vibrant nations. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 h
  • Aija Leiponen, "Digital Innovation Strategy" (Cambridge UP, 2023)

    Aija Leiponen, "Digital Innovation Strategy" (Cambridge UP, 2023)
    Jan 14 2026
    Based on applied economics and from the perspective of an innovator seeking to develop a new digital business, Digital Innovation Strategy (Cambridge UP, 2023) is aimed at audiences interested in innovation strategy and competition in digital industries. Step-by-step, the book guides innovators through a dynamic market analysis and business model design, leading to an assessment of the future evolution of the market and the broader innovation ecosystem, and what the innovator can do to position the innovation for continued success. Each chapter defines and provides references for key concepts. Real-world case studies further facilitate forming a comprehensive view on how to resolve strategic challenges of digital innovation. The topics covered are essential for managers, consultants, entrepreneurs, technologists, and analysts. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 m
  • Judd B. Kessler, "Lucky by Design: The Hidden Economics of Getting More of What You Want" (Little, Brown Spark, 2025)

    Judd B. Kessler, "Lucky by Design: The Hidden Economics of Getting More of What You Want" (Little, Brown Spark, 2025)
    Jan 3 2026
    What's the secret to scoring a reservation at a hot new restaurant? When should you enter a lottery to increase your odds of winning? Why did your neighbor's kid get into a nearby preschool while yours didn't? Who gets priority for a life-saving organ donation? These outcomes are not a matter of luck. Instead, they depend on how we navigate hidden markets that arise to decide who gets what when many of us want something and there isn't enough to go around. Every day we play in these markets, yet few of us fully understand how they work. In familiar markets, what we get depends on how much we're willing to pay. Hidden markets do not rely on prices: you can't buy your way in to a better position. Instead, what you receive hinges on the rules by which the market operates, and the choices you make in them. Judd Kessler has spent a career studying and designing these very markets. Now, he reveals the secrets of how they work, and how to maneuver in them. Whether you want to snag a coveted ticket, secure a spot in an oversubscribed college course, get better matches in the dating and job markets, do your fair share of the household chores (but no more), or more efficiently allocate your time and attention, this must-read guide will show you how to get Lucky by Design. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    52 m
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