Never Cold Call Again - How to Use Instagram to Attract Your Perfect Client

What if you could ditch cold calling forever—and still build a thriving real estate business from the ground up? That’s exactly what Simmi Kher, an “Instagram Famous” agent based in Washington State, did—and in this episode of So You Want to Be a Real Estate Agent, she’s sharing exactly how.
Starting her career in a brand-new market with zero sphere of influence, Simmi built a wildly successful business using Instagram video, authentic connection, and a powerful DM strategy. She reveals how she developed her brand, reached her ideal clients, and created a social media system that consistently delivers leads and builds trust—without ever picking up the phone to cold call.
What You’ll Learn in This Episode:
How Simmi built instant visibility in a market where no one knew her
The Instagram video strategies that attract the right clients
Her go-to DM approach that sparks real conversations (and leads to closings)
How to use Instagram Stories, Reels, and Posts to build trust and brand recognition
Why you don’t need a big following—you just need the right voice
Whether you’re new to real estate, starting over in a new city, or looking to generate more business online, this episode will give you the tools and inspiration to build a client-attracting brand from your phone.