Neuroscience of Learning

Marketing is so wildly successful because sales and marketing people have been able to capture the primal brain, triggering emotion and primal urges to buy. This exact same neuroscience applies to learning design. In the process of change, it starts with awareness. A lot of course creators are trying to convince people with facts and data. Basically trying to convince the rational brain when in fact you should first impact the primal brain to impact decision. My guest in this week’s episode is Bogdan Manta. Making neuroscience digestible and easy to apply to our own learning experiences is his special skill. Bogdan Manta has key expertise in the fields of persuasive communication, neuromarketing, neuroscientific persuasion, behavior profiling, live immersive experiences, show production and more. Despite this impressive experience, ego doesn’t get in the way; he is a pleasure to learn from and you will absolutely take away ideas to appeal to the emotional brain, helping people learn a