Growth doesn’t happen because you “do more.”

It happens because you stop, look back, and adjust with intention.

Every year, we run a full Year-In-Review, long before January.

We look at what worked, what didn’t, and what absolutely needs to change.

And the businesses that grow the fastest?

They’re doing the same thing.

Here’s what 2025 taught us:

Wins:

• The Expert Content Society became a true growth engine (275 members and growing), members are posting consistently, creating better content, and seeing real results.

• Partnerships and affiliates drove major momentum.

• LinkedIn trends were clear: short-form video, newsletters, and carousels remain top performers.

• Clients scaled fast, some so much that they had to expand their teams.

Challenges:

• Funnels need clarity, not complexity.

• Over-delivering features inside our community actually hurts engagement.

• Operations need to be tightened to remove friction.

Surprises:

• Buyers expect personalization, clarity, and fast communication.

• Trust is everything; testimonials, recommendations, and proof matter more than ever.

• Power partnerships on LinkedIn are one of the biggest untapped opportunities.

Our 2026 focus?

One word: Optimization.

Simpler systems.

Cleaner messaging.

Better processes.

More execution.

No unnecessary complexity.

And now it’s your turn.

Before you plan 2026, ask these three questions:

Red: What needs to stop?

Yellow: What needs improvement?

Green: What deserves more of your focus?

What’s your word for 2026?

Don't forget to download our FREE LinkedIn Post Template Resource here:

https://www.thetimetogrow.com/ecsposttemplates

Phil Masiello is a visionary entrepreneur, best-selling author, and host of the popular show Crunching Your Growth on e360tv, bringing over two decades of proven experience in e-commerce, digital marketing, and disruptive brand building.

As the founder of CrunchGrowth Revenue Acceleration Agency, Phil strategically guides consumer-focused startups and brands to achieve rapid and sustainable growth by harnessing innovative digital strategies, powerful storytelling, and deep consumer insights.

His practical, real-world experience, illustrated through successful ventures like 800razors.com and Raw Essentials Skin Care, helps startups overcome common scaling obstacles, optimize their sales channels, elevate brand visibility, and engage deeply with customers, driving accelerated revenues and profitability.

Connect with Phil here:

https://philmasiello.com/

Don't forget to get our FREE LinkedIn Content Prompts here:

https://www.thetimetogrow.com/ecsposttemplates

Most people treat their LinkedIn profile like a static resume.But if optimized correctly, it becomes one of the most powerful sales tools in your business.In today’s training, I’m breaking down Three Ways Your LinkedIn Profile Can Generate Sales, and each one is simple, strategic, and immediately actionable.First: Your Background BannerYour banner should clearly communicate who you help and how you help them.If someone lands on your profile and can’t understand what you do in under three seconds, you’re losing opportunities.My own banner says: The LinkedIn Sales and Marketing System for coaches and consultants.That clarity alone builds trust before someone even scrolls.Second: Your HeadlineYour headline should connect directly to your banner.It should include the exact keywords that say:• What you do• Who you help• Why it mattersA strong headline is both SEO optimized and human-friendly, so you show up in search and resonate with the right people.Third: Your Featured SectionThis is where your profile starts generating actual sales.The Featured section is your bridge from online to offline.Use it to spotlight the actions you want people to take:• Landing pages• Free resources• Your calendar link• Your podcast or YouTube channel• Your LinkedIn Newsletter• Case studiesWhen someone is ready to learn more about you, this section shows them exactly where to go next.And here’s the key: all three sections must work together.Your banner, your headline, and your Featured content should tell a consistent story about who you help, how you help them, and what step they should take next.When you align these three elements, your profile stops being a placeholder…and starts becoming a conversion engine.Sign up for the Expert Content Society here before the doors close tonight at 9pm ET: https://www.thetimetogrow.com/expert-content-society