Networking 101: How to Grow Your Business without Feeling Icky

In this episode of Behind the Brand, the hosts discuss the often misunderstood concept of networking. They explore how networking can be a powerful tool for building relationships and growing a business when approached authentically. The conversation covers various aspects of networking, including community involvement, referral-based models, and the importance of patience and consistency in cultivating connections. The hosts also share personal experiences and insights on how to effectively network both in-person and online, emphasizing the long-term benefits of relationship-building over immediate transactions.

Takeaways

• Networking can change the trajectory of your business.
• Building relationships is key to successful networking.
• Networking is a long-term investment, not a quick fix.
• Community involvement enhances networking opportunities.
• Referral-based networking groups can provide valuable connections.
• Online platforms like LinkedIn are essential for networking.
• Patience is crucial in the networking process.
• Networking should feel authentic, not transactional.
• Engaging in industry-specific groups can boost confidence.
• Effort in networking leads to greater rewards.

Chapters

00:00 The Importance of Networking

02:53 Building Relationships Through Networking

05:50 The Long Game of Networking

08:53 Networking in the Community

11:59 Referral-Based Networking Models

15:00 Expanding Your Network Online

18:04 Industry-Specific Networking

20:58 Overcoming Networking Challenges

23:39 Final Thoughts on Networking

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