Netflix and the WB Just Killed Off Movie Theaters

The deal is done. Netflix will purchase Warner Bros. Discovery for $82 billion. Yet another corporate monopoly drives a nail through Hollywood’s coffin. It was bad enough when Disney bought Fox, Star Wars, and Marvel. Now, Netflix will be among the most powerful corporate monopolies, replacing what Hollywood used to be.America gave up on Hollywood because Hollywood gave up on America. The result is empty movie theaters all over the country—one bomb after another. Of course, Warner Bros. knew. You’d have to be an idiot not to know. Does anyone think Netflix is sweating the online memes accusing it of being too woke? No, they aren’t. They are making too much money to care. With streaming, there is no free market pressure, no quality control. You don’t have to motivate people to leave their homes. You don’t need big stars to drive box office, and best of all, you can ignore the silent majority that has tuned you out long ago. Hate the trans agenda being shoved down everyone’s throat? Too bad. Your boycotts are a drop in the bucket at Netflix. It’s the perfect solution to Hollywood’s problem. They can have everything they want — a virtue signaling paradise — and never have to worry about big budgets or low box office ever again. That’s the easy way out. The truth is harder to swallow. They destroyed themselves. They wrecked their brand and alienated their audience. Hollywood built a ship of failure when it split into two divergent paths around 2003, after the Harry Potter and Lord of the Rings franchises brought in ungodly profits not just here but around the world. The branding was the key, the IPs. For years, they dominated the global box office and brought people to movie theaters across the country.Meanwhile, in the other Hollywood, in the “prestige” niche lane where the Oscars live, things began to get smaller, more isolated, more aligned with politics, especially under Barack Obama. His win influenced almost everything, as he loves to put out his top-ten lists every year and even has a deal with Netflix. These two Hollywoods existed side by side like the First Class section of the airplane vs. Coach, where they “let them eat Marvel.” You can see the rise and fall in one image, from Box Office Mojo:This year might mean that, for the first time since 2020, China will dominate the Worldwide box office rather than Hollywood, unless Jim Cameron can bring Avatar: Fire and Ash over the 2 billion mark.In 2019, Hollywood put out over 900 movies. Last year, just 624, and many of them bombed. So what happened? 2020 happened. The one-two punch of COVID and the Great Awokening brought Hollywood to its knees. The Oscar race this year is loaded with unwatchable movies that swirl around things almost no one outside the bubble of Hollywood cares about, identity mainly. Mothers’ caterwauling their oppression, like Die, My Love, If I had Legs I’d Kick You, and even One Battle After Another feature women who seem to hate their children. The people who run Hollywood are still mostly rich white men, but they must always genuflect, with women or people of color as shields to protect them from accusations of sexism or racism by the mob online. The rise of female directors who get these jobs for no other reason except that they’re female has transformed a once-great industry into a DEI film school. Every couple is interracial. Every movie must have significant actors of color. The GLAAD lobby demands representation everywhere. Why would anyone want to pay money to have them shove their ideology down our throats?Success doesn’t even matter to them. That they project “goodness” is all they care about now, their status inside utopia. The EndAs I drive across this country, I sometimes see a multiplex in a mall. It looks as deserted to me as the old drive-ins once did, and I can’t help but think this really is the end for movie theaters. They’ll go the way of the record store, limited to enthusiasts in the big cities. Everyone else will numbly scroll through Netflix for whatever they can find, but it will never have the same cultural impact as a great movie when we’re all under one roof, sharing a story.It’s yet more separation, more isolation, more internet, more social media, less of what we all need as a society.“The Future is Coming, and You Aren’t In It”After COVID ended for rational Americans, we all wondered whether people would return to the movies. The paranoid mask-wearing Liberals did not. Even Peggy Noonan noticed.In 2022, a miracle arrived in the form of Tom Cruise starring in Top Gun: Maverick. It made so much money that it wiped clean the argument that Hollywood was over and movie theaters were dying. Although it was nominated for Best Picture, it lost to the woke screed, Everything Everywhere All At Once. That was a sign that Hollywood was not ready for the iceberg right ahead.The following year showed promise, with “Barbenheimer,” “Oppenheimer,” ...