Netflix Is Just Another Top of Funnel Channel. Fight Me :-)

Day 3/20: YouTube paid out $100 billion to creators between 2021 and 2025 — more than Netflix spent on content over the same period. YouTube now tops TV viewership every month. And this week YouTube launched a brand new Creator Partnerships hub while Netflix’s own co-CEO called YouTube a “straightforward direct competitor.” So who wins — and which platform should creators actually be betting on right now? In Episode 3 of his 20-episode daily challenge, Rob Balasabas breaks down the platform war, why Netflix is top of funnel and nothing more, and what Mark Rober’s Crunch Labs deal reveals about the smartest way to use a streaming deal as a creator.