How to self-fund your startup, Neada Deters, Lesse

In today’s episode, we’re joined by Neada Deters, founder of LESSE, a skin care brand redefining beauty through simplicity, efficacy and sustainability.

Born in Sydney and now based in New York, Neada began her career as a beauty editor, interviewing leading experts and testing countless products. Yet her own struggles with cystic acne and reactive skin revealed a gap in the market for effective and natural skin care that worked for sensitive skin. In 2018 she launched LESSE, a self-funded business pioneering high-performance formulas that merge active botanicals with brilliant results.

Stay tuned to hear Neada’s insights on building a self-funded beauty business in a VC-driven industry, the lessons she’s learnt in balancing simplicity with efficacy and how she’s working to raise standards in the natural skin care space.

Neada's Advice:

• Self-funded startups tip: Stay independent and fully in control of your vision
• Bootstrapping advice: Grow at your own pace without investor pressure
• Entrepreneurship lesson: Build trust by prioritizing quality and ingredients
• Small business survival tip: Gain resilience by staying clear and focused
• Startup motivation: Celebrate small wins along the journey
• Business growth advice: Be resourceful, run a lean team, and know your numbers
• Money management for entrepreneurs: Always keep cash flow top of mind
• Financial planning for startups: Get advice from experts who understand small businesses
• Working with your partner in business: Define clear roles from the start
• Founder health tip: Protect your wellbeing — it’s one of your biggest business assets
• Work-life balance for entrepreneurs: Learn when to push hard and when to rest

FF&M enables you to own your own PR & produces podcasts.
Recorded, edited & published by Juliet Fallowfield, 2024 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at [e-mail] or DM us on instagram @fallowfieldmason.

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

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