Navigating Yield Season: Turning Admits into Enrollees

How can institutions successfully turn admits into enrollees during yield season?

In this latest episode of Innovating Enrollment Success, we explore the most effective recruiting strategies and marketing tactics institutions are using to make meaningful connections with students and families.

Hillsdale College’s Assistant Director of Admissions Brennan Nokelby shares insights on personalizing outreach, addressing student concerns, and the strategies helping his team convert admits into enrolled students.

Paskill’s VP of Consulting and Research Dave Black provides a broader perspective on the trends and data institutions should be tracking to optimize yield strategies.

What you'll learn:

• The biggest surprises in yield season each year
• The top challenges private institutions face in converting admits
• How personalized outreach improves engagement
• The role of marketing in supporting admissions efforts
• Addressing student and family concerns before they derail decisions
• Creating a sense of belonging before students arrive on campus
• Real-time data tracking and last-minute strategies to increase enrollment

Learn more about Paskill's Admissions Workshops.