Navigating Sponsored Panels Like a Pro Without Losing the Audience’s Trust

You’re preparing to moderate a panel only to discover it’s “sponsored.” Maybe even fully funded by one of the panelists’ companies and packed with speakers who “paid” to participate. Ick. Now you’re wondering: Am I facilitating a panel…or hosting a commercial? The lines can get blurry pretty quickly! Here's how to navigate a sponsored panel like a pro.