Navigating Link Building in the AI Overview Era

Link Building Ideas | Episode: Navigating SEO in the AI Overview Era

In this roundtable episode, Jeremy Rivera and guests dig into what's actually happening in search right now — from the real-world traffic impact of AI Overviews to the evolving role of paid search, audience building, and personal brand in a more volatile SEO environment.

Topics covered:

• The click drop phenomenon: why impressions are rising while organic clicks fall
• Which verticals are feeling the AI Overview impact most acutely
• Why SERP analysis has become non-negotiable for modern SEO strategy
• How Google Ads strategies are shifting in response to AI-driven SERP changes
• The case for high-intent, local keyword targeting in paid search
• Why audience ownership may be the most durable SEO asset you can build
• The LinkedIn personal vs. business page engagement gap — and what it means for your strategy

About the Podcast

Link Building Ideas is a periodic podcast from SEO Arcade featuring insights from Jeremy Rivera and guests on building links, trust, and authority in today's search environment. Jeremy is also a published SEO author, host of the Unscripted SEO Podcast, and co-host of the Unscripted Small Business Podcast.